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The Public Relations Podcast ThePublicRelationsPodcast
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The Public Relations Podcast is a show for PR and comms professionals that is all about building relationships between organisations and the public.
Every week, with a guest, we look at ideas from around the world which are generating real emotional relationships between organisations and the public, as well as deep diving into the guest's campaigns and the insights they are seeing.
This is real PR and comms for today, not yesterday.
Hosted by former PR professional, broadcaster, journalist and news editor Richard Midson.
More: www.ThePublicRelationsPodcast.com
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Creating social movements behind your organisation
How do you create a social movement for your organisation?
It's something that we all try, but it doesn't always work.
In this episode, we're looking at two recent movements to see if we can reverse engineer them.
We'll look at the importance of a strong narrative, of a David versus Goliath story, of real-time feedback, and more.
THE PROJECT - www.commsbreak.com
Video and Audio links here - https://thepublicrelationspodcast.com/listen/
Or search for "The Public Relations Podcast" on all good podcast apps.
CONNECT WITH ME
- LinkedIn - https://www.linkedin.com/in/richard-midson/
- Website and newsletter - https://thepublicrelationspodcast.com/ -
How to ensure reporters come to an event
Event PR - You tell journalists about the event and who is speaking, and then sit back.
Well actually no.
I was speaking to a journalist recently who said it's getting harder and harder to justify going to events, especially if they can't guarantee they will get lots of good stories.
The fact an event happened isn't a story. They are looking for launches, announcements, key new details being released, etc. They want angles for the business section, education, etc.
It's no longer good enough to just put on an event. It needs to be a "media event".
Amanda Proscia has a New York-based PR agency called Lightspeed PR. She's a veteran of the events space and I always love chatting with her.
She's currently running PR for 2 events, one in the US and one in Vienna, Austria.
The topic is Virtual Reality which might sound like a niche topic but it's actually a huge and growing sector and it's her job to get the right people there.
As usual the video is less than 15 mins.
A couple of highlights:
- Amanda emphasises some of the key problems events face with getting reporters to them and how to overcome it
- How to ensure journalists get a story
- and, how to think about what story the event needs to deliver.
GUEST - Amanda Proscia - https://www.linkedin.com/in/amandacproscia/
WEB: https://lightspeedpr.com/
SUBSCRIBE
- Video and Audio links here - https://thepublicrelationspodcast.com/listen/
Or search for "The Public Relations Podcast" on all good podcast apps
CONNECT WITH ME
- LinkedIn - https://www.linkedin.com/in/richard-midson/
- Website and newsletter -https://thepublicrelationspodcast.com/ -
How to use AI to increase your pitching success
In this episode of The Public Relations Podcast, we delve into some of the most common mistakes made by people pitching to outlets. I then test whether ChatGPT can do a better job.
What I'm talking about are the secrets of crafting PR pitches that get noticed and accepted.
I look at how even the smallest amount of research can transform your pitches from the trash bin to the top of the pile.
We’re not just talking theory; we talking practical solutions to start using today.
Why this is a must-listen:
- Understand some of the Keys to Successful Pitches
- Learn the common pitfalls in PR pitching and how to avoid them.
- Actionable Research Tips: Discover how spending just two minutes on research can drastically improve your pitching success.
- Leveraging AI for Effectiveness: Explore how AI tools can help tailor your pitches more effectively -
How to Engineer Eco-Friendly PR Success - Ivan Martin
Today... going behind the scenes of an environmental campaign that needed to be launched in a place where being eco-conscious is quite hard.
How do you do that?
Ivan Martin from PRSSWRKS.com lives on the island of Malta in the Mediterranean.
They have a big problem. When you have so little space, being environmental is hard due to the logistics.
So how did he help his client do that and get the message across?
I've been chatting to Ivan for more than a year after he moved from journalism to PR. While I love just chatting to PR people around the world, this episode (just 15 mins) is packed with practical strategies and a fresh perspective on tackling common scenarios in complex situations.
A couple of highlights:-
- Ivan shares how he approached the problem in a way that worked for the public, the client, and the press.
- How getting the messaging right on sustainability was key and not overpromising but also not losing focus on the goal.
- And, how engaging the community was vitally important.
The whole thing is here in this podcast.
THE PROJECT - www.PRBreak.com
GUEST - Ivan Martin - https://www.linkedin.com/in/ivan-martin-00025a77
WEB: PRSSWRKS.com
SUBSCRIBE
- Video and Audio links here - https://thepublicrelationspodcast.com/listen/
Or search for "The Public Relations Podcast" on all good podcast apps
CONNECT WITH ME
- LinkedIn - https://www.linkedin.com/in/richard-midson/
- Website and newsletter -https://thepublicrelationspodcast.com/ -
A growing threat to the Crisis Comms PR sector
AI has helped the rapid growth of misinformation online and the ability of less sophisticated groups to target organisations with devastating effects. But just how serious a threat is this?
In this episode, we look at the capabilities this new technology is bringing and some ideas on how to prepare for it.
I chat to Rafi Mendelsohn from Cyabra to....
Understand the Landscape: We learn about the technological advances that have allowed more people to easily manipulate public perception, making no company too small to be unaffected.
Actionable Strategies: We talk about specific tools and techniques that can help identify and combat fake narratives, preserving your brand’s integrity.
Real-World Applications: We talk about how real companies have been affected by misinformation campaigns.
*THE PROJECT*
* www.PRBreak.com - turning the best ideas in the show into actionable tutorials
*GUEST*
Rafi Mendelsohn
- https://www.linkedin.com/in/rafi-mendelsohn-262b5313
Cyabra - https://cyabra.com/
* SUBSCRIBE *
* Video and Audio links here - https://thepublicrelationspodcast.com/listen/
Or search for "The Public Relations Podcast" on all good podcast apps
* Connect with me - LinkedIn - https://www.linkedin.com/in/richard-midson/
* Website and newsletter - https://thepublicrelationspodcast.com/
* Got something you want to chat about on the show - https://thepublicrelationspodcast.com/one-sheet/ -
Ryan Reynolds' marketing genius and more
A special episode announcing a new newsletter for The Public Relations Podcast called "PRBites".
But as part of that, I'm releasing a video/audio version of the newsletter which is normally for members-only.
Within the video and newsletter, we're talking about Hollywood actor Ryan Reynolds and his unexpected journey into sports management. We'll look at three strategies Reynolds used that can be applied across any industry to engage a community and drive success.