1 u. 7 min.
The Impact of Privacy Technology on Publishers with Paul Bannister Life after GDPR
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- Marketing
Life after GDPR - Ep. #11 - The Impact of Privacy Technology on Publishers with Paul Bannister
In this episode, I get to interview Paul Bannister. Paul is the Chief Strategy Officer at CafeMedia where he helps publishers succeed in monetizing their content with ads. Due to his extensive knowledge of the publisher business, Paul is in the unique position to tell us firsthand what the effects of privacy technology are on the publisher advertising business model.
In this episode we discuss among other things:
Why privacy tends to benefit large companies like Google and AppleThe effects of ITP and ATT on (Smaller) PublishersThe challenges ahead for measuring advertising performance
You can follow our guest on:
Follow Paul on LinkedInFollow Paul on Twitter @pbannist
Make sure you follow the show:
Follow LifeAfterGDPR on Twitter and on LinkedInFollow the host Rick Dronkers on Twitter & LinkedIn.Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website
If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.
Talk to you next week!
-Rick Dronkers
https://lifeaftergdpr.eu
Life after GDPR - Ep. #11 - The Impact of Privacy Technology on Publishers with Paul Bannister
In this episode, I get to interview Paul Bannister. Paul is the Chief Strategy Officer at CafeMedia where he helps publishers succeed in monetizing their content with ads. Due to his extensive knowledge of the publisher business, Paul is in the unique position to tell us firsthand what the effects of privacy technology are on the publisher advertising business model.
In this episode we discuss among other things:
Why privacy tends to benefit large companies like Google and AppleThe effects of ITP and ATT on (Smaller) PublishersThe challenges ahead for measuring advertising performance
You can follow our guest on:
Follow Paul on LinkedInFollow Paul on Twitter @pbannist
Make sure you follow the show:
Follow LifeAfterGDPR on Twitter and on LinkedInFollow the host Rick Dronkers on Twitter & LinkedIn.Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website
If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.
Talk to you next week!
-Rick Dronkers
https://lifeaftergdpr.eu
1 u. 7 min.