The Jasmine Star Show Jasmine Star

Have you ever wondered what go-to-market strategies smaller businesses use to compete with the BIG players? (like the coca colas of the world?)Because I have…In fact, that’s just one of the many, MANY reasons Amy Porterfield and I couldn’t wait to have this conversation with Fawn Weaver, CEO of Uncle Nearest Whiskey. Because when I say Fawn has given these bigger-name distilleries a run for their money… boy, just wait ‘til you listen.But that’s not all. In this episode, you’ll learn strategie...

My mentor, Susan Sierota, introduced me to a concept that took me a hot minute to grasp….But once it clicked, I knew I had to share it with y’all. She said, “Being a CEO requires thriving in the ambiguity of paradoxes and opposites.”If you’re wondering what the heck that means, you’re not alone. You’ll learn everything you need to know in this episode.**But one thing this mindset shift taught me is that the path to true profitability is about aligning with our purpose, not just the revenue. I...

Maybe you’ve asked yourself this question……“What is THIS all for?”It's a question that digs at the heart of purpose, pushing you to consider the true meaning behind the endless amount of work.And to this day, I wonder if my grandmother asked herself this question. She moved to East LA to work in a sweatshop, taking three buses to work after dropping off her three kids at school, one with special needs—getting home with just enough time to put dinner on the table and send the kids to bed.Maybe...

Hear me out: What if you set the bar higher than you could ever imagine…What if you allowed yourself to dream so big that it terrified you simply because you knew you’d have to let go of the things (strategies, offers, businesses) that are currently working, to get there?This is what it means to “10x” your goals and when Dr. Benjamin Hardy explained how to do this and why it’s easier than just “2xing” them—my mind was blown.Perhaps one of my favorite moments of the episode was when he said, "...

"Will this matter in 10 minutes, 10 months, or 10 years?"Asking myself this simple question has been a game-changer for me and I’ll tell you why…If it doesn’t matter in 10 months or 10 years, I simply don’t care. I don’t care about the reality show everyone’s talking about. I don’t care where we eat dinner. Basically, I’ve trained myself to not care about instant gratification or moments of temporary excitement.This is ONE of the five strategies that can get you out of analysis paralysis (whi...

Unrehearsed, unrefined, and completely from my heart… THIS is exactly what you can expect during the next six minutes together.You see, I love (like really love) researching, writing, preparing, and creating content for you.But this episode is different, it wasn’t done for the sake of creating content. This is actually a segment of a Q&A inside of Your Biggest Launch Ever. I was asked, “Do you ever get embarrassed creating content in public?”And in short: I do… (just ask my ex-neighbor wh...