193 afleveringen
The Thought Leader Club | Content Creation & Personal Brand Strategy For Side Hustles and Entrepreneurs Cheryl Lau
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- Zaken en persoonlijke financiën
This thought leadership podcast is for online entrepreneurs, personal brands, and side hustlers who are ready to increase their visibility, build an audience, and become a recognized name in their industry.
You will learn how to make money online and be a consistent and prolific content creator as a service-based entrepreneur, coach, podcaster, author, or speaker. Do all this while maintaining work-life balance so you can quit traditional career paths (and what others expect of you) in order to pave something truly exceptional.
In each episode, thought leadership coach Cheryl Lau shares candid lessons, thought-provoking perspectives, and actionable tips and strategies to build a body of work that lets you grow a successful online business and create a lucrative personal brand.
I want to help you grow your online business, provide value to your clients, and work through any insecurities that come up in your entrepreneur journey. It’s time to start taking inspired, consistent, and prolific action and become known for your unique thought leadership, ideas, story, and expertise.
About Your Host
I’ve quit two prestigious career paths (law school and PhD/academia) to pave my own entrepreneurial career. I literally went from being the Asian parent’s dream child to their biggest disappointment.
Yet, since starting my business and brand in 2019, I’ve forged a new path and created a business & career that not only makes me proud… but also makes my parents proud.
In just a few years, I’ve been featured on the TODAY Online, spoken on the CNA 938 radio, and have held workshops for the University of Toronto - Victoria College, the Tzu Chi Humanistic Youth Center, and the Asian Wander Women to name a few. My podcast, The Side Hustle Club (Now known as The Thought Leader Club), was also the recipient of the 2023 Golden Crane Award (from the Asian American Podcasters Association).
All of this was only possible because I put myself out there and am now known for my unique thought leadership, I’ve built a body of work that compels best-fit clients to work with me, and I’ve ultimately built a business & career that I’m so, so proud of. I’m ready to help you do the same.
Your Next Steps
Join us in the next cohort of the Thought Leader Club - A 4-month weekly 1:1 and community program. This is THE room to:
✨ Start putting in the reps to create your thought leader career and become prolific and consistent at building thought leadership.
✨ Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do.
✨ And ultimately set yourself up for making your 1-3 year dreams a reality.
Details available at https://cheryltheory.com/program
We’ll then book a discovery call to make sure that the program is the best fit for you and we can onboard you as early as next week. Book a discovery call here: https://calendly.com/cheryltheory/60-minute-call
Sounds good? Awesome. Let’s get to work.
Instagram: @cheryltheory
LinkedIn: https://www.linkedin.com/in/cheryllau
Website: www.cheryltheory.com
(This show is previously known as The Side Hustle Club Podcast)
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173. Masterclass: How to be Prolific and Consistent (On just 0-2 hours a day)
On episode 173 of The Thought Leader Club Podcast, you'll hear a replay of our 2024 Masterclass: How to be Prolific and Consistent (On just 0-2 hours a day)
The most common question I get is "Cheryl, how do you do it all? How do you balance it all and still get everything done?" In fact, my most downloaded podcast episode in 2023 was Episode 108: How to Structure Your Week as a Side Hustler
Needless to say, my peeps are high achievers who want to do it all - They want to attract cool opportunities (ex: Paying clients, speaking gigs, etc) AND still be able to make time for the non-work parts of their life that matter to them.
I've made this happen by becoming prolific and consistent in building a body of work and becoming known for my unique thought leadership.
Here's how I define the following:
Prolific = Rather than focusing on the quantity of content, I care more about staying top of mind because of the quality and substance of your output (i.e. The depth, caliber, and value that you're embedding in your body of work)
Consistent = This refers to whether your audience can rely on you to show up week after week
This is precisely what I want to help you with inside this comprehensive masterclass.
💻 FREE MASTERCLASS 💻
Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)
Watch the training: https://cheryltheory.lpages.co/prolific/
✨ WORK WITH CHERYL ✨
1. COWORK & CHILL WITH CHERYL (CCC)
A 3-month 1:1 program where I work as your creative & strategic content partner
✨ We will create your content pieces together on our 1:1 CCC sessions, and you’ll also get tailored feedback on how to sharpen your unique voice, improve the clarity and structure of your ideas, and critically evaluate your content
✨ This action-focused 1:1 program is designed to build your content consistency muscle AND content speed/efficiency muscle, stretch your creativity, and ultimately help you create your best work yet week after week
Get all the details: https://cheryltheory.com/ccc
2. THE THOUGHT LEADER CLUB (TLC)
A 3-month 1:1 program to build thought leadership
✨ In TLC, we will create a thought leadership strategy to help you step into this identity both online and offline
✨ In 3 months, you will take concrete steps to become known for your unique thought leadership, create a 1-3 year plan centered around your thought leadership, and also embody this mindset and lifestyle outside of your business
Get all the details: https://cheryltheory.com/tlc
3. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery
We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about
👀 What are your dreams in the next 1-3 years
👀 The coaching, skills, and actions you need to make these dreams happen, and
👀 How coaching will support and guide you with all the above
You can schedule a discovery call here: https://cheryltheory.com/discovery
✉️ AWESOME NEWSLETTER ✉️
Join us here: https://cheryltheory.com/email
- Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career
- Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders
- And other fun musings, cat memes, and wholesome vibes ✨✨✨
🌏 LET’S STAY CONNECTED 🌏
Website: http://cheryltheory.com
Instagram: @cheryltheory
LinkedIn: @cheryllau
Email: hello@cheryltheory.com
👀 ASK ME A QUESTION ANONYMOUSLY 👀
https://forms.gle/noMb17UAdMcUY5RG7
I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)
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172. Asian Podcasters: Thinking Bigger and Stepping it Up
On episode 172 of The Thought Leader Club Podcast, we cover:
- Lessons from speaking at Podfest Asia (Philippines, 2024)
- Sharing your point of view as an Asian podcaster
- Thinking bigger and stepping up your game as an Asian podcaster
💻 FREE MASTERCLASS 💻
Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)
Watch the training: https://cheryltheory.lpages.co/prolific/
✨ WORK WITH CHERYL ✨
1. COWORK & CHILL WITH CHERYL
A 3-month 1:1 experience where I work as your creative & strategic content partner
- It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact
- It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week
Get all the details to join at: https://cheryltheory.com/ccc
2. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM
Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program
This is THE room to:
- Start putting in the reps to create your thought leader career
- Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do
- And ultimately set yourself up for making your 1-3 year dreams a reality
Get all the details at: https://cheryltheory.com/tlc
3. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery
We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about
👀 What are your dreams in the next 1-3 years
👀 The coaching, skills, and actions you need to make these dreams happen, and
👀 How coaching will support and guide you with all the above
You can schedule a discovery call here: https://cheryltheory.com/discovery
✉️ AWESOME NEWSLETTER ✉️
Join us here: https://cheryltheory.com/email
- Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career
- Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders
- And other fun musings, cat memes, and wholesome vibes ✨✨✨
🌏 LET’S STAY CONNECTED 🌏
Website: http://cheryltheory.com
Instagram: @cheryltheory
LinkedIn: @cheryllau
Email: hello@cheryltheory.com
👀 ASK ME A QUESTION ANONYMOUSLY 👀
https://forms.gle/noMb17UAdMcUY5RG7
I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :) -
171. Feeling Stagnant in Business, Inconsistent Income, and Other Q&A's: Chill AF Solopreneur (Part 4)
On episode 171 of The Thought Leader Club Podcast, we answer your questions:
- What do you do when you feel stagnant or stuck in a rut?
- How do you deal with money concerns or inconsistent income?
- How to manage FOMO and shiny object syndrome in business
- How to balance between certainty of your plans/strategy and creating time for new (but uncertain) ideas
- How to prioritize your well-being
💻 FREE MASTERCLASS 💻
Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)
Watch the training: https://cheryltheory.lpages.co/prolific/
✨ WORK WITH CHERYL ✨
1. COWORK & CHILL WITH CHERYL
A 3-month 1:1 experience where I work as your creative & strategic content partner
- It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact
- It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week
Get all the details to join at: https://cheryltheory.com/ccc
2. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM
Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program
This is THE room to:
- Start putting in the reps to create your thought leader career
- Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do
- And ultimately set yourself up for making your 1-3 year dreams a reality
Get all the details at: https://cheryltheory.com/tlc
3. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery
We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about
👀 What are your dreams in the next 1-3 years
👀 The coaching, skills, and actions you need to make these dreams happen, and
👀 How coaching will support and guide you with all the above
You can schedule a discovery call here: https://cheryltheory.com/discovery
✉️ AWESOME NEWSLETTER ✉️
Join us here: https://cheryltheory.com/email
- Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career
- Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders
- And other fun musings, cat memes, and wholesome vibes ✨✨✨
🌏 LET’S STAY CONNECTED 🌏
Website: http://cheryltheory.com
Instagram: @cheryltheory
LinkedIn: @cheryllau
Email: hello@cheryltheory.com
👀 ASK ME A QUESTION ANONYMOUSLY 👀
https://forms.gle/noMb17UAdMcUY5RG7
I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :) -
170. How to Create a Relaxed Lifestyle While Growing Your Business: Chill AF Solopreneur (Part 3)
On episode 170 of The Thought Leader Club Podcast, we cover:
- The changes you can implement right away to move closer to your dream solopreneur lifestyle
- Scheduling mandatory time-off for rest
- A breakdown of a week in the life of Cheryl's chill AF solopreneur lifestyle
💻 FREE MASTERCLASS 💻
Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)
Watch the training: https://cheryltheory.lpages.co/prolific/
✨ WORK WITH CHERYL ✨
1. COWORK & CHILL WITH CHERYL
A 3-month 1:1 experience where I work as your creative & strategic content partner
- It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact
- It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week
Get all the details to join at: https://cheryltheory.com/ccc
2. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM
Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program
This is THE room to:
- Start putting in the reps to create your thought leader career
- Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do
- And ultimately set yourself up for making your 1-3 year dreams a reality
Get all the details at: https://cheryltheory.com/tlc
3. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery
We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about
👀 What are your dreams in the next 1-3 years
👀 The coaching, skills, and actions you need to make these dreams happen, and
👀 How coaching will support and guide you with all the above
You can schedule a discovery call here: https://cheryltheory.com/discovery
✉️ AWESOME NEWSLETTER ✉️
Join us here: https://cheryltheory.com/email
- Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career
- Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders
- And other fun musings, cat memes, and wholesome vibes ✨✨✨
🌏 LET’S STAY CONNECTED 🌏
Website: http://cheryltheory.com
Instagram: @cheryltheory
LinkedIn: @cheryllau
Email: hello@cheryltheory.com
👀 ASK ME A QUESTION ANONYMOUSLY 👀
https://forms.gle/noMb17UAdMcUY5RG7
I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)
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169. How to Plan Your Week as a Full Time Entrepreneur: Chill AF Solopreneur (Part 2)
As a full-time entrepreneur, it’s easy to fall into the trap of overworking and therefore lose work-life balance and be prone to burnout. At this phase of your business, it is important to have the time management tools, support systems, and habits that match your capacity and preferences so you can continue building a successful personal brand-based solopreneur business.
On episode 169 of The Thought Leader Club Podcast, we cover:
- What to focus on in your business as a full time business owner
- What is Pen & Paper Time, and some examples of exercise you could do today
- Cheryl’s weekly schedule breakdown as a full time entrepreneur
Read the full blog post: https://cheryltheory.com/episode-169
🎙️ LISTEN TO THESE EPISODES NEXT 🎙️
Episode 168. How to Plan Your Week as a Side Hustler: Chill AF Solopreneur (Part 1) (Link: https://cheryltheory.com/episode-168)
Episode 170. How to Create a Relaxed Lifestyle While Growing Your Business: Chill AF Solopreneur (Part 3) (Link: https://cheryltheory.com/episode-170)
Episode 171. Feeling Stagnant in Business, Inconsistent Income, and Other Q&A’s: Chill AF Solopreneur (Part 4) (Link: https://cheryltheory.com/episode-171)
💻 FREE MASTERCLASS 💻
Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)
Watch the training: https://cheryltheory.lpages.co/prolific/
✨ WORK WITH CHERYL ✨
1. COWORK & CHILL WITH CHERYL
A 3-month 1:1 experience where I work as your creative & strategic content partner
- It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact
- It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week
Get all the details to join at: https://cheryltheory.com/ccc
2. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM
Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program
This is THE room to:
- Start putting in the reps to create your thought leader career
- Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do
- And ultimately set yourself up for making your 1-3 year dreams a reality
Get all the details at: https://cheryltheory.com/tlc
3. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery
We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about
👀 What are your dreams in the next 1-3 years
👀 The coaching, skills, and actions you need to make these dreams happen, and
👀 How coaching will support and guide you with all the above
You can schedule a discovery call here: https://cheryltheory.com/discovery
✉️ AWESOME NEWSLETTER ✉️
Join us here: https://cheryltheory.com/email
- Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career
- Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders
- And other fun musings, cat memes, and wholesome vibes ✨✨✨
🌏 LET’S STAY CONNECTED 🌏
Website: http://cheryltheory.com
Instagram: @cheryltheory
LinkedIn: @cheryllau
Email: hello@cheryltheory.com
👀 ASK ME A QUESTION ANONYMOUSLY 👀
https://forms.gle/noMb17UAdMcUY5RG7
I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :) -
168. How to Plan Your Week as a Side Hustler: Chill AF Solopreneur (Part 1)
For many side hustlers, learning how to manage your time to maintain work-life balance is top priority. This is vital to not just the success of your solopreneur business and personal brand, but also to your overall wellbeing.
On episode 168 of The Thought Leader Club Podcast, we cover:
- What do you need to do for your business this week?
- What support, coaching, tools, habits, etc do you need in place to facilitate you taking action on your business this week?
- Cheryl’s weekly schedule breakdown as a side hustler
Read the full blog post: https://cheryltheory.com/episode-168
🎙️ LISTEN TO THESE EPISODES NEXT 🎙️
Episode 169. How to Plan Your Week as a Full Time Entrepreneur: Chill AF Solopreneur (Part 2) (Link: https://cheryltheory.com/episode-169)
Episode 170. How to Create a Relaxed Lifestyle While Growing Your Business: Chill AF Solopreneur (Part 3) (Link: https://cheryltheory.com/episode-170)
Episode 171. Feeling Stagnant in Business, Inconsistent Income, and Other Q&A’s: Chill AF Solopreneur (Part 4) (Link: https://cheryltheory.com/episode-171)
💻 FREE MASTERCLASS 💻
Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)
Watch the training: https://cheryltheory.lpages.co/prolific/
✨ WORK WITH CHERYL ✨
1. COWORK & CHILL WITH CHERYL
A 3-month 1:1 experience where I work as your creative & strategic content partner
- It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact
- It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week
Get all the details to join at: https://cheryltheory.com/ccc
2. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM
Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program
This is THE room to:
- Start putting in the reps to create your thought leader career
- Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do
- And ultimately set yourself up for making your 1-3 year dreams a reality
Get all the details at: https://cheryltheory.com/tlc
3. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery
We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about
👀 What are your dreams in the next 1-3 years
👀 The coaching, skills, and actions you need to make these dreams happen, and
👀 How coaching will support and guide you with all the above
You can schedule a discovery call here: https://cheryltheory.com/discovery
✉️ AWESOME NEWSLETTER ✉️
Join us here: https://cheryltheory.com/email
- Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career
- Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders
- And other fun musings, cat memes, and wholesome vibes ✨✨✨
🌏 LET’S STAY CONNECTED 🌏
Website: http://cheryltheory.com
Instagram: @cheryltheory
LinkedIn: @cheryllau
Email: hello@cheryltheory.com
👀 ASK ME A QUESTION ANONYMOUSLY 👀
https://forms.gle/noMb17UAdMcUY5RG7
I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)