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Airs on Business Radio, SiriusXM Channel 132 Wednesdays at 5pm ET. Hosted by Wharton Professors Barbara Kahn and Americus Reed. Tune in for Marketing news and interviews with leading CMOs.
Hosted on Acast. See acast.com/privacy for more information.

Wharton Marketing Matters Marketing Matters

    • Zaken en persoonlijke financiën

Airs on Business Radio, SiriusXM Channel 132 Wednesdays at 5pm ET. Hosted by Wharton Professors Barbara Kahn and Americus Reed. Tune in for Marketing news and interviews with leading CMOs.
Hosted on Acast. See acast.com/privacy for more information.

    Victor Blackwell, CNN Correspondent

    Victor Blackwell, CNN Correspondent

    Wharton's Dr. Americus Reed speaks with Victor Blackwell, CNN correspondent, anchor, and host of First of All with Victor Blackwell about the origin story of his of his show, and CNN's Juneteenth Celebrating Freedom and Legacy.
    Hosted on Acast. See acast.com/privacy for more information.

    • 18 min.
    Dante Nicholas, Freelance Social Media Strategist and Writer

    Dante Nicholas, Freelance Social Media Strategist and Writer

    Wharton's Dr. Americus Reed speaks with Dante Nicholas, Freelance Social Media Strategist and Writer about digital marketing, Black storytelling in marketing, the importance of authenticity, and more.
    Hosted on Acast. See acast.com/privacy for more information.

    • 20 min.
    Sabrina Sanchez, Senior Reporter of Creativity at Ad Age

    Sabrina Sanchez, Senior Reporter of Creativity at Ad Age

    Wharton's Dr. Americus Reed speaks with Sabrina Sanchez, Senior Reporter of Creativity at Ad Age about defining creativity, the change in level of brand recognition of Juneteenth, and what brands and agencies are doing to celebrate the holiday.
    Hosted on Acast. See acast.com/privacy for more information.

    • 16 min.
    David Picioski, Wilson Sporting Goods Co.

    David Picioski, Wilson Sporting Goods Co.

    Wharton's Barbara Kahn and Dr. Americus Reed speak with David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co. about their partnership with the NBA family of leagues, player partnerships and relationships, the brand ambassadorship with Caitlin Clark, how Wilson is implementing tech innovation into their ball products, and more.
    Hosted on Acast. See acast.com/privacy for more information.

    • 28 min.
    Kathleen Braine, CMO, Head of Marketing at 818 Spirits

    Kathleen Braine, CMO, Head of Marketing at 818 Spirits

    Wharton's Barbara Kahn and Dr. Americus Reed speak with Kathleen Braine, CMO, Head of Marketing at 818 Spirits (owned by Kendall Jenner) about her background, the surge in tequila popularity during the pandemic, Kendall Jenner's involvement and interest in creating the brand, brand collaborations, and more.
    Hosted on Acast. See acast.com/privacy for more information.

    • 24 min.
    Cait Lamberton, Author of Marketplace Dignity

    Cait Lamberton, Author of Marketplace Dignity

    Wharton's Barbara Kahn and Dr. Americus Reed speak with Cait Lamberton, Author of "Marketplace Dignity" about her new book, affirming dignity, customer loyalty, brand relationship with consumers, and more.
    Hosted on Acast. See acast.com/privacy for more information.

    • 25 min.

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