The CMO Podcast

Gallery Media Group & Jim Stengel
The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience. The CMO Podcast is sponsored by Deloitte and Webflow.

  1. 19 UUR GELEDEN

    Louise McEwen (McLaren Racing) | Driving a Racing Team Fearlessly Forward

    The growth and popularity of Formula 1 racing is one of the great marketing stories of the past five years, and on this week's episode Jim is going behind the scenes to understand why. His guest this week on The CMO Podcast is Louise McEwen, the Chief Marketing Officer of McLaren Racing, the global leader in high-performance supercar production, and elite motorsports. Founded in 1963 by racer, engineer and entrepreneur Bruce McLaren, the company is formed of McLaren Automotive, which hand-builds lightweight supercars; and a majority stake in McLaren Racing which competes in the Formula 1 World Championship and INDYCAR in the US. McLaren is based in the UK, and is one of the top independent companies in the world. The McLaren team is currently in first place in the 2024 Formula 1 series. Louise has known for a long time that she wanted a career in sports & entertainment; Louise studied Sports Science and Social Science at Loughborough University in the UK, before joining sports marketing firm Octagon in 1999. Following Octagon, Louise spent nine years at Vodafone, where she worked with McLaren, before eventually joining the racing company in 2017. Louise was appointed CMO in March 2024. As the racing world eagerly anticipates the Las Vegas Grand Prix on November 23rd, Louise welcomes Jim on the track to talk about how storytelling can reshape a brand. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    51 min
  2. 9 OKT.

    Jim Lecinski (Northwestern Kellogg) | Class is in Session...Be a Student of AI

    This week's guest on The CMO Podcast is one of the foremost experts in the world of Artificial Intelligence and marketing, Professor Jim Lecinski. Jim is the Clinical Associate Professor of Marketing at Northwestern Kellogg. We use the term “Renaissance man or woman” too loosely these days, but in this case it's an appropriate moniker. Consider these highlights from Professor Lecinski's curriculum vitae:Studied German and Government at Notre Dame, MBA from Illinois.Teaches seminars and blogs about Jazz for newcomers.Has written for The Journal of the International Association of Jazz Record Collectors.Twelve years at Google, left as a VP.Literally wrote the book on marketing and AI, back in 2021 before it was the “in thing.”Awarded Professor of the Year at Northwestern Kellogg in 2022. It's a double-Jim conversation, as the two dive into the hottest topic in marketing...AI. --- Learn more about AI: Marketing AI Institute: https://www.marketingaiinstitute.com/ Andrew Ng's Courses on Coursera: https://www.coursera.org/instructor/andrewng Keynotes to Watch: Agentforce Keynote: Build the Future with AI Agents: https://www.salesforce.com/plus/experience/dreamforce_2024/series/agentforce_&_data_cloud_at_dreamforce_2024/episode/episode-s1e27 Google Cloud CEO Thomas Kurian'a Keynote: https://cloud.withgoogle.com/next And pickup Jim and Raj Venkatesan's book - The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing: https://a.co/d/9osop0B See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    59 min

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Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience. The CMO Podcast is sponsored by Deloitte and Webflow.

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