54 min
#1 Testing business ideas and creating a culture of discovery | David Bland, author of Testing Business Ideas Scandinavian Product Podcast
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- Technology
Today's guest is the one and only David Bland, author of the bestselling book Testing Business Ideas co-written with Alexander Osterwalder and part of Strategyzer's book series.
David is one of my biggest references in Product.
His work, combined with Teresa Torres, is such a potent cocktail for anyone wanting to build better products and discover value more effectively.
One of the things I love about David's work is his emphasis on evidence-based decision-making and how practical he made it for teams to adopt this mindset.
We talked about:
* How to map your assumptions and which risks to consider first
* Why working collaboratively and across various areas of the business is so important when testing desirability, viability, and feasibility
* Why you should start discovery with a small and 100% dedicated team, and expand as you generate evidence
* How desirability and viability are intertwined, and how to go about de-risking it
* How to frame hypotheses
* How to evolve your evidence from what customers say to what they do (going beyond interviews and surveys)
* How to sequence experiments and get the right balance between running 1 experiment and planning ahead
* How to test willingness to pay
* Characteristics of high-performing teams doing discovery
* The importance of time-boxing and connecting it with how the company makes decisions and approaches funding
* How leaders can foster a culture of discovery
* And more
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afonsofranco.substack.com
Today's guest is the one and only David Bland, author of the bestselling book Testing Business Ideas co-written with Alexander Osterwalder and part of Strategyzer's book series.
David is one of my biggest references in Product.
His work, combined with Teresa Torres, is such a potent cocktail for anyone wanting to build better products and discover value more effectively.
One of the things I love about David's work is his emphasis on evidence-based decision-making and how practical he made it for teams to adopt this mindset.
We talked about:
* How to map your assumptions and which risks to consider first
* Why working collaboratively and across various areas of the business is so important when testing desirability, viability, and feasibility
* Why you should start discovery with a small and 100% dedicated team, and expand as you generate evidence
* How desirability and viability are intertwined, and how to go about de-risking it
* How to frame hypotheses
* How to evolve your evidence from what customers say to what they do (going beyond interviews and surveys)
* How to sequence experiments and get the right balance between running 1 experiment and planning ahead
* How to test willingness to pay
* Characteristics of high-performing teams doing discovery
* The importance of time-boxing and connecting it with how the company makes decisions and approaches funding
* How leaders can foster a culture of discovery
* And more
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afonsofranco.substack.com
54 min