Books & Writers · The Creative Process: Novelists, Screenwriters, Playwrights, Poets, Non-fiction Writers & Journalists Talk The Creative Process

“There’s a lot of greenwashing that's going on these days. It is great marketing. And that was really the reason why I wrote this book. I had started to see the patterns. You can start to tell them the companies that are genuinely doing it versus the companies that are just talking about it. So that was one indicator, you know, a company that would send out a press release about their goals and what they anticipated to do in the next 5 to 10 years was very different from companies who had said, you know what, this is what we've achieved. Regenerative started coming into the lexicon, the term in 2017, 2018. And regenerative means to regenerate, means to bring life into something. To sustain means to keep the status quo. And regenerative looks at things from a very holistic lens. You know, it's like if you're going to run a regenerative farm, it's all the different components of the farm and the ecosystem ideally come within the ecosystem.”

What is regenerative business? How can we create a business mindset that addresses social, economic and environmental issues?
Esha Chhabra has written for national and international publications over the last 15 years, focusing on global development, the environment, and the intersection of business and impact. Her work has been featured in The New York Times, The Economist, The Guardian, and other publications. She is the author of Working to Restore: Harnessing the Power of Business to Heal the Earth.

“Bookselling captured my imagination and my heart as soon as I started working at the bookstore because I could see the potential for this great, amazing community-oriented work. Of course, it's a thrill to be around books, to meet authors, to read all this stuff, and to spend all day with people who love books, but what I think I really fell in love with was the sense of community, the people behind it, and the way a bookstore can really be an engine for positive social change within its community and in a broader sense as well. My whole nonfiction book project started with a tweet thread. It was about how every bookseller has to be prepared to have this discussion: a customer comes in, and they're like, this book is 50 percent off on Amazon. Why should I buy it here? So, I don't think about it quite as withholding from Amazon as much as contributing to these local community-oriented businesses. The thing that unites my poetry and the nonfiction writing is my main obsession as a writer. It's the question of, how do you live meaningfully in late capitalism? As corporations and global capitalist forces take over the world, what does it mean to try to have a meaningful human life? I think the proliferation of objects might reflect that. A lot of what we do in this world is collect objects, and regardless of whether it's good or bad, you build a nest. I think that in Picture Window in particular, I wanted to write about the domestic in a way that I hadn't written in so far. And then the pandemic happened, so I was forced into this weird, uneasy, claustrophobic domesticity. When your attention is so focused within your own home and within your own family, every object in your house takes on a new resonance. So, when a tennis ball that you've never seen somehow shows up in your house, that's weird. It's poetic. It feels dreamlike.”

What is the future of literature in the age of generative AI? How can bookstores build community and be engines for positive social change? What does it mean to try to have a meaningful human life?

Danny Caine is the author of the poetry collections Continental Breakfast, El Dorado Freddy's, Flavortown, and Picture Window, as well as the books How to Protect Bookstores and Why and How to Resist Amazon and Why. His poetry has appeared in The Slowdown, Lit Hub, Diagram, HAD, and Barrelhouse.  He's a co-owner of The Raven Bookstore, Publisher's Weekly's 2022 Bookstore of the Year.

“It gets back to this core question. I just wish I was a young scientist going into this because that's the question to answer: Why AI comes out with what it does. That's the burning question. It's like it's bigger than the origin of the universe to me as a scientist, and here's the reason why. The origin of the universe, it happened. That's why we're here. It's almost like a historical question asking why it happened. The AI future is not a historical question. It's a now and future question.
I'm a huge optimist for AI, actually. I see it as part of that process of climbing its own mountain. It could do wonders for so many areas of science, medicine. When the car came out, the car initially is a disaster. But you fast forward, and it was the key to so many advances in society. I think it's exactly the same as AI. The big challenge is to understand why it works. AI existed for years, but it was useless. Nothing useful, nothing useful, nothing useful. And then maybe last year or something, now it's really useful. There seemed to be some kind of jump in its ability, almost like a shock wave. We're trying to develop an understanding of how AI operates in terms of these shockwave jumps. Revealing how AI works will help society understand what it can and can't do and therefore remove some of this dark fear of being taken over. If you don't understand how AI works, how can you govern it? To get effective governance, you need to understand how AI works because otherwise you don't know what you're going to regulate.”

Neil Johnson is a physics professor at George Washington University. His new initiative in Complexity and Data Science at the Dynamic Online Networks Lab combines cross-disciplinary fundamental research with data science to attack complex real-world problems. His research interests lie in the broad area of Complex Systems and ‘many-body’ out-of-equilibrium systems of collections of objects, ranging from crowds of particles to crowds of people and from environments as distinct as quantum information processing in nanostructures to the online world of collective behavior on social media.