44 min
Brand Collaborations and the Age of Absurdity Life of the Brand
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- Marketing
Cookie and Cream? How about Cookies in wine? We’ve noticed some pretty insane brand collaborations lately as companies attempt to mass-produce viral wow-factor. In what situations do moves like this pay off? Are there some larger implications here for the future of brand positioning? This is Life of the Brand.
Cookie and Cream? How about Cookies in wine? We’ve noticed some pretty insane brand collaborations lately as companies attempt to mass-produce viral wow-factor. In what situations do moves like this pay off? Are there some larger implications here for the future of brand positioning? This is Life of the Brand.
44 min