Life of the Brand

Life of The Brand
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Life of the Brand Podcast

Life of the Brand began as a way for those in our agency to express themselves and share thoughts and opinions about their day to day experiences in the creative industry. Now, it is a platform for discussion to help inform and educate entry-level marketers and seasoned professionals alike. From industry hot takes to special guests that bring the conversation to specific industries, we hope to shed light on what makes brands and promotional efforts succeed in an ever-changing marketing landscape.

  1. 29/12/2021

    Brand Collaborations and the Age of Absurdity

    Cookie and Cream? How about Cookies in wine? We’ve noticed some pretty insane brand collaborations lately as companies attempt to mass-produce viral wow-factor. In what situations do moves like this pay off? Are there some larger implications here for the future of brand positioning? This is Life of the Brand.

    45 min

  2. 17/12/2021

    Customer Experience and the Industry of Empathy

    It’s a week until Christmas and all over the world, Brands have their holiday campaigns unfurled, Promising the very best price of the year, And special one time offerings sure to bring cheer. But undoubtedly those that set themselves apart, Are the ones that show they have our interests at heart, With messaging shining the spotlight on you, Their ethics and empathy well within view, How can we learn from what these brands represent, And connect to our audience with joyous intent? So to enter the new year with this knowledge in hand. Let’s jump right in. This is Life of the Brand. 12 Consumer Experience Figures You Need To Know - https://griffinwink.com/12-customer-experience-figures-you-need-to-know/

    39 min

  3. 23/11/2021

    Pitching and the Power of Purpose

    Research, budget, brainstorm, plan, pitch, and hit the ground running all before the first of the year! So much goes into building out strategies and campaigns for our clients that it's easy to lose sight of the client relationship altogether. Whether putting together a full campaign or presenting a single new idea, how do we step out of the chaos to develop purposeful strategies that build trust and reach our client’s goals?

    40 min

  4. 12/11/2021

    The Metaverse - Now What?

    Welcome to the Metaverse… It’s Facebook’s world, we’ll just be living in it, but probably not for another decade..ish. How seriously should we be taking the recent rebrand and the flashy, fantasy world painted by their latest keynote, and will the Social Media giant be able to break away from the current issues plaguing the platform to actually make this all a reality? This is Life of The Brand.

    46 min

  5. 27/10/2021

    Inspired Marketing - Encouraging Creativity and Intentionality in the New Normal

    Has anyone else felt like all this remote work is making it hard to feel inspired? What about inspiring others? Clients, coworkers, business partners. How do we encourage collaboration, creativity, and excitement in the evolving workplace? How do we practice Inspired Marketing?

    34 min

  6. 24/09/2021

    Google Updates Part 3 - Google Max and Responsive Display

    It’s part three of our series on Google’s recent updates, and this week we finally chat about the platform that helped give rise to the modern Digital Agency. Google Ads continues to expand and refine its suite of offerings, and we’ve got some thoughts on how to effectively navigate these new opportunities.

    29 min

  7. 07/09/2021

    Google Updates Part 2 - Analytic Updates and Building Toward a Closed System

    In part two of our series on Google’s recent updates, we bring analytics front and center where they should be. How is Google changing the way interactions are recorded and categorized? Is Google slowly building a closed system of compatibility, and who ultimately will that benefit?

    31 min

  8. 31/08/2021

    Google Updates Part 1 - For our immediate benefit, or for their own long game?

    In a move that shocks… well… no one, Google has recently released a slew of updates to its platforms. We’ll unpack it all with you over the next few weeks, but to begin, let’s talk about the bigger picture and how these updates fit into the ongoing narrative of internet privacy, and how big-tech handles accountability.

    28 min
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About

Life of the Brand began as a way for those in our agency to express themselves and share thoughts and opinions about their day to day experiences in the creative industry. Now, it is a platform for discussion to help inform and educate entry-level marketers and seasoned professionals alike. From industry hot takes to special guests that bring the conversation to specific industries, we hope to shed light on what makes brands and promotional efforts succeed in an ever-changing marketing landscape.

Information

  • Creator
    Life of The Brand
  • Years Active
    2020 - 2021
  • Episodes
    16
  • Rating
    Clean
  • Copyright
    © Life of The Brand
  • Show Website
    Life of the Brand

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