19 min

Episode 3: The Branding of Taylor Swift I Can Sell That

    • Markedsføring

Taylor Swift is one of the most savvy marketers, but her brand as undergone an evolution. Where does her new album fit in? Plus, tactics she uses to sell more albums and build cult-like brand loyalty with her fans.

Taylor Swift is one of the most savvy marketers, but her brand as undergone an evolution. Where does her new album fit in? Plus, tactics she uses to sell more albums and build cult-like brand loyalty with her fans.

19 min