30 min
Episode 316: Are You Solving the Right Problems for Your Customers? With Suraj Sampath The B2B Revenue Executive Experience
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- Ledelse
Today, success in B2B sales doesn't come easy and goes way beyond a simple pitch and a few cold calls.
B2B sales require a more strategic and personalized approach.
However, it's all about setting a strong foundation.
Here's the main question:
Why should you understand the problems your company solves when building an ideal customer profile and pipeline?
To help us with this today, we have Suraj Sampath, IT Sales Director at MindSource. Suraj has a unique combination of natural sales ability, engineering aptitude, and business acumen, having closely worked with marketing and engineering while shadowing sales and being mentored by sales leaders. Before joining MindSource, Suraj worked at companies such as Smartcar, DocuSign, ThoughtSpot, Conga, and AdMaxim.
Today, success in B2B sales doesn't come easy and goes way beyond a simple pitch and a few cold calls.
B2B sales require a more strategic and personalized approach.
However, it's all about setting a strong foundation.
Here's the main question:
Why should you understand the problems your company solves when building an ideal customer profile and pipeline?
To help us with this today, we have Suraj Sampath, IT Sales Director at MindSource. Suraj has a unique combination of natural sales ability, engineering aptitude, and business acumen, having closely worked with marketing and engineering while shadowing sales and being mentored by sales leaders. Before joining MindSource, Suraj worked at companies such as Smartcar, DocuSign, ThoughtSpot, Conga, and AdMaxim.
30 min