What do you think of having a “smarketing” department? It’s one team, essentially, with two interior sets: marketing and inside sales.
In this episode of The Marketer’s Journey, I interview Edwin Abl, CMO at Modulr, about heading up the smarketing department.
What we talked about:
The entrepreneurial mindset inspires marketing leadership in so many ways Where should SDRs sit, marketing or sales? (Marketing, actually) Why you should put your laptop and phone in the cupboard after 7:30 PM
Check out this resource we mentioned during the podcast:
Edwin’s site: www.edwinabl.com
Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.