34 min
Ep #10: Use Storytelling to Integrate SDRs into Marketing w/ Edwin Abl The Marketer's Journey
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What do you think of having a “smarketing” department? It’s one team, essentially, with two interior sets: marketing and inside sales. In this episode of The Marketer’s Journey, I interview Edwin Abl, CMO at Modulr, about heading up the smarketing department. What we talked about:The entrepreneurial mindset inspires marketing leadership in so many waysWhere should SDRs sit, marketing or sales? (Marketing, actually)Why you should put your laptop and phone in the cupboard after 7:30 PM Check out this resource we mentioned during the podcast:Edwin’s site: www.edwinabl.com
Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.
What do you think of having a “smarketing” department? It’s one team, essentially, with two interior sets: marketing and inside sales. In this episode of The Marketer’s Journey, I interview Edwin Abl, CMO at Modulr, about heading up the smarketing department. What we talked about:The entrepreneurial mindset inspires marketing leadership in so many waysWhere should SDRs sit, marketing or sales? (Marketing, actually)Why you should put your laptop and phone in the cupboard after 7:30 PM Check out this resource we mentioned during the podcast:Edwin’s site: www.edwinabl.com
Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.
34 min