Publishing Rebel Malene Bendtsen

Book Marketing: How to get publicity for your nonfiction book?

Halima Khatun is the award-winning author of romantic comedy novels, including The Secret Diary of an Arranged Marriage.

She’s a former broadcast journalist, working for ITV and the BBC and runs her own PR consultancy.

Today we're talking about her nonfiction book, Priceless Publicity: How to get money-can't-buy media coverage for your business.

 

In this episode
 From broadcasting to the dark side: PR


Infusing the best of trad publishing into self publishing
What stops authors from entertaining PR strategies
The broader spectrum of publicity media
Researching the best media for your book
How to maximise long term value of PR and publicity
Is it more difficult to get PR for a self published book?
The ONE thing you need to have to get PR
When is it too late to get publicity for your book?
The best way to pitch your book to media
Preparing for an interview

 

Connect with Halima
Website and free guide:HalimaKhatun.co.uk

Books:The Secret Diary of an Arranged MarriagePriceless Publicity: How to get money-can't-buy media coverage for your business

If you ever worried, your nonfiction book will be too boring, this episode is for you!

My guest today has constantly been on the British comedy scene for nearly 40 years. He was also lead singer with the world’s first Jewish heavy metal band Guns’n’Moses. Yep, you guessed it - my guest today is Dave Cohen.

Comedian, broadcaster, BBC TV writer, 8 times BAFTA winner for his Horrible Histories songs – Dave is one of the most respected teachers of comedy writing in the UK. He has written several books packed with fun and tips for writing great comedy including 'The Complete Comedy Writer', 'Build A Script' and 'Ready, Steady, Joke!'

In 2021 he published his first novel Stand Up, Barry Goldman - the first book in the Barry Goldman trilogy. Book Two – Barry Goldman: The Wilderness Years – is out now and the final book in the trilogy will be published in November 2025.

His latest non-fiction book How To Write A Funny Novel will be out in September 2024.

In this episode

How Dave got into comedy
The power of expressing yourself through words
The digital revolution
Why you shouldn’t publish your first book
The hidden story any nonfiction book should tell
The key to any great writing (especially comedy and nonfiction)
How to write to build trust in your authority
Keys to bringing comedy to nonfiction
Digging into embarrassment and mistakes
The trial and error strategy to know what’s funny
Why it's really hard to get comedy - and how to eventually get it right

 

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📚🚀🏆 Are you thinking about writing your first nonfiction book this year?
Join the waitlist to be notified when PUBLISHED AUTHORITY, our 12-month nonfiction author coaching programme reopens for enrolment: https://publishedauthority.com/ 

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Connect with Dave Cohen
Website: http://davecohen.org.ukEmail: dave@davecohen.org.uk Books (Amazon): https://www.amazon.co.uk/stores/Dave-Cohen/author/B00GZOB02C

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Also mentioned: John Yorke’s book ‘Into The Woods: How Stories Work and Why We Tell Them’: https://www.amazon.co.uk/Into-Woods-Stories-Work-Tell/dp/0141978104

Using AI for creative writing
I sat down with Ph.d., Novelist and Columnist Stephen Marche who is the author of, among other works, ‘Raymond and Hannah’, ‘How Shakespeare Changed Everything’, ‘On Writing and Failure’ and ‘The Next Civil War’.

He has written features and essays for The New Yorker, The New York Times, The Atlantic, Esquire, The Walrus and many others.

He's also the creator of ‘Death of an Author’ by Aiden Marchine, a novella written 95% by AI tools.

 

In this episode

Stephen’s author journey
The key to stability when working with multiple publishers
How AI changed from his first published AI story in 2017
Western fear vs. Asian embracement
The microwave of language
The process of creative writing using AI (incl. the tools)
How to prompt to get what you want
Who is the author of an AI-written book?
Who owns the IP and obtains copyrights?
Expert Insight: Can AI-generated text be detected?
Should you use AI narration for your audiobook?

 

Connect with Stephen Marche
StephenMarche.com

LinkedIn 

Books
The Next Civil War: Dispatches from the American Future

On Writing and Failure: Or, On the Peculiar Perseverance Required to Endure the Life of a Writer (Field Notes)

The Last Election

Death of an Author: A Novella 

An SEO perspective on publishing nonfiction
Cassio Politi is one of the pioneers of professional Content Marketing in Brazil.

Since the beginning of the 2010s, he has been doing educational work as the head of Tracto Marketing, raising awareness among executives, professionals and communication students about structuring content marketing projects.

In 2013, he published his first book ‘Content marketing that generates results’ and in 2020, the book "Content Marketing Masterclass – Content Lessons in the Digital Era.”

 

In this episode

Cassio's author journey and who convinced him to write a book
The SEO dilemma of publishing a 2nd book
How rarity can increase the price of your book
What makes writing a book VERY different from blogging
The importance of professional proofreading
You don’t need people to read your book
Planning to be discovered by your audience
How a small fish can win among whales
What it takes to sell via your blog
Using books in content marketing strategies
The missed opportunity for authors

 
Connect with Cassio Politi
Book: Content Marketing Masterclass

Connect with Cassio Politi on LinkedIn

 

Are you looking to become a Published Authority yourself?
Connect with Malene and Publishing Rebel on LinkedIn

Grab the book How to Become a Nonfiction Author for just $1!

Katie Mullen is a sales trainer, speaker, podcaster, blogger, and author. She spent almost twenty years in sales across many industries and has researched customers in over 20 states on how they would like to be treated in a sales situation. This research combined with her many years of sales experience, is the foundation of her business and book.

In this episode

How to use your book to get more speaking engagements
How to use the book to increase your capacity to take on more client work
Researching to provide novel insights to your audience - and clients
Finding the false assumption that will boost sales
Telling the story that will prompt the reader to take action
How to boldly ask for book reviews
The power of the ugly-truth story
Trading immediate revenue for long-term success
Teaching skills over writing skills

 

How to connect with Katie
Website

LinkedIn

Podcast

The Sales Tightrope Book

 

If you're a female author or thinking about writing a book, this episode is for you!
My guest today is Dr. Lois P. Frankel, Ph.D. in Counseling Psychology. Lois is a bestselling author, keynote speaker, executive coach, and an expert on how to achieve career success.

She authored numerous bestselling books, including the New York Times bestseller and business bible for women, Nice Girls Don’t Get the Corner Office - which 20 years after it was first published, still rank at the top of Women in Business. In fact, it is in the top 0,05% of all Amazon books (#15000 of 32,8mio).

In this episode, she generously shares the good and bad from her journey as an author, and how she used her books to build an impressive career as an expert entrepreneur and role model for women of all ages.

In this episode

The story of how the 'Nice Girls' series created a brand new book category 
How a remarkably successful book title can turn people away
Novelty beyond new ideas and great content (one of the true secrets of the 'Nice Girls' success)
How personality style impacts the writing process
Turning a bestseller into a book series
How you can republish a book under a different title
Negotiating and working with publishers (and how some of them were not worth it)
The author's dream book - that no one wanted
The bumpy road - even after publishing a legend book
Turning authorship into TV shows 
The 3 ways female authors are making it more difficult for themselves
How to find the right literary agent

 

Connect with Dr. Lois Frankel
Website

LinkedIn

Nice Girls Book