8 episodes

This is Become a Career Coach: An Audio Guide to Creating a full time coaching business.

This podcast is the audio companion to the Ultimate Guide to Creating a Full Time Coaching Business that allows you Flexibility (even if you're short on time).

Start Your Career Coaching Business Scott Anthony Barlow

    • Careers

This is Become a Career Coach: An Audio Guide to Creating a full time coaching business.

This podcast is the audio companion to the Ultimate Guide to Creating a Full Time Coaching Business that allows you Flexibility (even if you're short on time).

    Top 3 Mistakes New Career Coaches Make When Starting a Business

    Top 3 Mistakes New Career Coaches Make When Starting a Business

    On Wednesday, April 3, we did a special training called “Creating a Profitable and Flexible Coaching Practice: The Top 3 Mistakes New Coaches Make and How to Avoid Them”.

    We have share the audio of that training here!

    • 54 min
    What you don’t have to spend time doing

    What you don’t have to spend time doing

    This is Become a Career Coach: An Audio Guide to Creating a full time coaching business.

    This podcast is the audio companion to the Ultimate Guide to Creating a Full Time Coaching Business that allows you Flexibility (even if you're short on time).

    • 19 min
    Who do you actually want to work with (and can help the very most)

    Who do you actually want to work with (and can help the very most)

    There’s this secret to business success. Only it’s not really a secret.

    It’s actually more like great advice that nobody really actually does, because they don’t see the value in it.

    What is this big “non-secret” that is the business equivalent of exercising and eating right to keep from being fat?

    It’s called your “target market”... also called your niche, ideal audience, avatar, target customer, and your “wheezy” (ok, I made up that last one!)

    • 9 min
    How to Package an Offer that Gets Clients

    How to Package an Offer that Gets Clients

    We tend to think about an offer as the “stuff” we are giving them OR the time we are spending with them.

    That’s one direction you could go. Which is better than going nowhere

    If you’re not the sort of person that likes running headlong into a wall again and again, let me propose a different way.

    What if instead you sold outcomes or results? Because that’s what people are really buying anyways. Or in the case of the Broke Coach; not buying!

    • 9 min
    Creating a Client Attraction Magnet

    Creating a Client Attraction Magnet

    Most coaches that want to have a “digital presence” want to jump right into this piece without understanding who it is that they’re talking to OR what these people actually want and how you can help (your offer!).

    Now if you already know your target market, who they are and what they want and need, you already have the information to answer these questions.

    I’ll show you how this works but first let’s define what a Client Attraction Magnet is and why you would want to create one.

    • 11 min
    The Not-so-magic Trick of Getting People to Come to You

    The Not-so-magic Trick of Getting People to Come to You

    You’ve now got your Client Attraction Magnet, you can describe the people in your target market better than they can and you just plunk yourself down and wait now right?

    Well not exactly!

    There’s one more piece of the puzzle here: Traffic

    • 12 min

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