The Beauty Biz™ Show Lori Crete

Today's guest Kerri Kasem and I have a lot in common. We both appreciate simplicity and functionality and I admire her branding and marketing. She found the right people and credits them for helping her as she created her first skincare product, The One. In this episode, Kerri and I discuss what brought her to start a skincare line and what she didn't know that she didn't know about the business. We also talk about the power of serendipity and her journey with lupus.
"I was using so many different products because I wanted this ingredient and this ingredient all in one."  - Kerri Kasem.
Learn more about The Beauty Biz Show at http://www.loricrete.com/205

Serena Advani, founder of Seadrop Skincare, talks about legitimizing the beauty industry and behind-the-scenes strategic thinking.
"Instead of giving people a product that is more sustainable and that's it, it's worth giving them just a better product that happens to also be sustainable." - Serena Advani.
Learn more about The Beauty Biz Show at http://www.loricrete.com/204

In all my years of hearing about him, I have never heard anyone say a bad word about today's guest Douglas Preston, who was kind of getting ready to retire when his extraction tool blew up. Today he explains why he was never happy as a day spa owner and why the most important thing about being in esthetics is money.
"There is not enough for everybody unless not enough is good enough." - Douglas Preston.
Learn more about The Beauty Biz Show at http://www.loricrete.com/203

Listen to this episode to learn which little piece of Jay's business Lori brings into her spa suite every day and how he helps Lori manage working in a small dark room throughout the day.
"Customer service...is such an opportunity for a business to really shine." - Jay Nixon.
Learn more about The Beauty Biz Show at http://www.loricrete.com/202

Listen in to learn how to communicate your cancellation policy to your clients and how much you should charge for canceled appointments. 
"I boldly follow the exact system that I am sharing with you today and my clients respect my business because I clearly communicate with them." - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/201 

The Beauty Biz Show is celebrating its 200th episode with the return of my second-ever guest on the show, Renée Rouleau. Listen in to learn how to plan a spa pop-up, what an average day looks like running an e-commerce brand, and which magic beauty product you should try next.
"Every product I created was because of something I knew about skin; what I saw with my very own eyes, what I touched with my hands and that's who should be selling my products." - Renée Rouleau.
Learn more about The Beauty Biz Show at http://www.loricrete.com/200