233 episodes

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

This Old Marketing Joe Pulizzi & Robert Rose

    • Marketing

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

    233: Can Media Companies Survive Coronavirus?

    233: Can Media Companies Survive Coronavirus?

    In this episode of #ThisOldMarketing, Joe and Robert discuss how the coronavirus COVID-19 is impacting media companies, specifically local media. Frankly, can they survive? What will be the model that replaces them?
    In other news, what can enterprise brands learn from the marketing of YouTube sensation Jo-Jo Siwa? Media and brand publishing partnerships are all the rage, while the CMO of Anheuser-Busch goes full content marketing.
    In rants and raves, Joe raves about the National Cowboy & Western Heritage Museum and Robert comments on consumer trust in digital marketing.
    Today's sponsor: Content Marketing University. Use code FRIEND200 to save $200. Offer ends 4/30.
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    Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts.
    Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.
    Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

    • 1 hr 3 min
    232: What Marketers Need to Do During Lockdown [SPECIAL EPISODE]

    232: What Marketers Need to Do During Lockdown [SPECIAL EPISODE]

    A special episode of #ThisOldMarketing.
    In this episode, Joe and Robert discuss some big opportunities for marketers, especially in the acquisition space.
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    Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts.
    Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.
    Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

    • 45 min
    231: Making Sense of a Crazy Week...plus Could Apple Buy Disney?

    231: Making Sense of a Crazy Week...plus Could Apple Buy Disney?

    Joe and Robert discuss a corona virus (COVID-19) week of news in marketing, trying to make sense of what's next.
    Corona virus coverage gives major publishers a huge lift in traffic, bringing in pay-wall and advertising questions.
    In other news, a strange report claimed that now is the time for Apple to buy Disney. Of course, Robert is against, while Joe is the biggest cheerleader for the deal.
    Facebook had all sorts of issues with its AI-powered SPAM engine, while Ford completely changes it's advertising campaigns in response to COVID-19. Finally, the boys discuss why now may be the greatest moment ever for content marketing.
    In rants and raves, Joe comments about how now is a truly defining moment for marketing, while Robert discusses the future and opportunity in virtual events.
    Today's sponsor: Content Marketing University. Use code FRIEND200 to save $200. Offer ends 4/30.
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    Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts.
    Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.
    Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

    • 1 hr 5 min
    230: Marketing at a Social Distance [SPECIAL EPISODE]

    230: Marketing at a Social Distance [SPECIAL EPISODE]

    A special episode of #ThisOldMarketing.
    In this episode, Joe and Robert discuss the new reality in front of marketers and what we, as marketers, need to be focusing on today.
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    Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts.
    Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.
    Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

    • 42 min
    229: Salesforce, Mailchimp Buy Media Properties

    229: Salesforce, Mailchimp Buy Media Properties

    For episode #229 of #ThisOldMarketing, Joe and Robert lead off with a worthy rant on AdAge's addition of a "content marketing" awards category, which really isn't content marketing at all.
    Both Mailchimp and Salesforce purchase media properties, further proving that the boys' prediction from the past is coming true - corporate brands are and will continue to buy traditional media assets.
    In other news, former 49ers quarterback Colin Kaepernick launches his one publishing venture. The jury is out on whether this is actually a real thing or not.
    In rants and raves, Robert rants about the flawed research on the coronavirus that is affecting Corona beer, while Joe raves about Jonah Berger's "The Catalyst" and rants about Audible production.
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    Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts.
    Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.
    Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.
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    This episode is sponsored by ContentTECH Summit.

    • 1 hr 2 min
    228: The Real Story Behind Facebook's Fact-Checking Plan

    228: The Real Story Behind Facebook's Fact-Checking Plan

    In episode #228 of This Old Marketing, Joe and Robert kick off the show with commentary on Burger King's new "moldy burger" campaign.
    Facebook hires Reuters to do fact checking, and the boys argue about the real strategy behind the move.
    More and more "advertisers" are buying media companies and one article gives a detailed history of the missed opportunity (by both marketers and media companies).
    Catalogs are back again, while the Peloton "wife" commercial didn't hurt business like so many prognosticators thought.
    In rants and raves, Robert details why IKEA keeps winning and shares an important New York Times article on the importance of Journalism. Joe shares new research on the "State of Writing" and its impact on all marketers and communicators.
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    Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.
    Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.
    Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.
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    This episode is sponsored by ContentTECH Summit.

    • 1 hr 3 min

Customer Reviews

@fotoesben ,

Entertaining, serious and humorous information about society and the world of modern marketing

The perfect pair to discuss the issues concerning marketing in the modern age. This is entertaining, serious and humorous all at the same time. Excellent in-depth discussions on different topics and news in the marketing world. ENJOY!

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