6 episodes
Writing for the web University of Glasgow Corporate Communications
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- Education
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5.0 • 1 Rating
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This series of audio podcasts form a web writing workshop developed for internal training purposes, covering: understanding how web users read online; streamlining pages for ease of use; and creating engaging copy.
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Part 6. Refine your page
Before publishing your web page. Presented by Katy McAulay of the University's Corporate Communications office.
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- video
Part 5. Think about links
How to present links in your copy. Presented by Katy McAulay of the University's Corporate Communications office.
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- video
Part 4. Tone it up
Tone of voice and methods to help you engage your audience. Presented by Katy McAulay of the University's Corporate Communications office.
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- video
Part 3. Structure your copy
How to structure your page and copy effectively. Presented by Katy McAulay of the University's Corporate Communications office.
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Part 2. Define your page
The importance of defining your page and how to do this. Presented by Katy McAulay of the University's Corporate Communications office.
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Part 1. Why web is different to print
How web users read online and why web is different to print. Presented by Katy McAulay of the University's Corporate Communications office.
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