29. Marketer as Scientist Marketing MasterClass - Psychology in Communication

This episode is inspired but yet another study of a foundation with shocking data that proved to be methodologically wrong - the effect was important, not the scientific rigorousness. We are trying to decode how to best build as marketers as scientists when the world's trust in data has been so severely eroding for years.

Share you thoughts at michal.szaniecki@pentonica.net.

See you in the next episode!