33 episodes
Marketing MasterClass - Psychology in Communication Michal Szaniecki
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- Business
Welcome to my Marketing MasterClass Podcast. My name is Michal Szaniecki, I'm founder of Pentonica Brand Consulting, managing director at Volkswagen Group and a passionate marketer with over 15 years of experience in diverse & frequently experimental fields of marketing. The first series of 13 episodes is dedicated to the pragmatic application of Psychology in Brand Communication. Multitude of useful tips & tricks to maximize your ROMI.
Subsequent episodes are dedicated to share my fresh take on important success factors in brand building.
Enjoy!
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33. Power of serendipity in building brand concepts
In this episode we will try to identify ways of including serendipity into our organizations - definitely a powerful tool to come up with new ideas and break the growth ceiling.
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32. Obliquity as a shortcut to build important brand equities
In this episode we're discussing the concept of obliquity, being successfully used in business - for us to build brands. Especially for most complex brand equities which usually takes time. Obliquity, so doing it indirectly, may help.
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31. Simple 5 benefits of Celebrity Endorsement
In this episode we will look pragmatically into 5 key benefits our brand can gain from working with an endorser.
It's typically effective, sometimes surprising and capricious - but certainly worthwhile considering when we need growth.
Enjoy! -
30. What do we need loyal consumers for
In this episode we are identifying 5 clear benefits from including loyal consumers into our growth strategies. They may not be responsible directly from building our incremental sales - but without them we would now know enough how to do that successfully.
Enjoy & see you in the next episode! -
29. Marketer as Scientist
This episode is inspired but yet another study of a foundation with shocking data that proved to be methodologically wrong - the effect was important, not the scientific rigorousness. We are trying to decode how to best build as marketers as scientists when the world's trust in data has been so severely eroding for years.
Share you thoughts at michal.szaniecki@pentonica.net.
See you in the next episode! -
28. Is it more important to be different or distinctive?
In this episode we're trying to understand the importance of being different on the USP level vs being distinctive. We show how being different may be important, but it's typically not a permanent advantage. And how it is critical to be distinctive for the growth of our brand.
As always, share your thoughts at michal.szaniecki@pentonica.net.
And see you in the next episode!