39: Conversion Rate Optimisation - Part 2 (feat. Chris Dayley‪)‬ Maze Marketing Podcast

In our last conversation with Chris (episode 37) we only scratched the surface of Conversion Rate Optimisation (CRO). Chris helps people improve their conversion rates as part of their paid advertising strategy. We continue that conversation in this episode by digging a little deeper and discovering how to run A/B tests.

Rob, Jonathan and Chris talk about...


The best times of the year to run A/B tests
What the home page on your website should not be trying to do
The type of A/B test to run to discover what matters to your page/website visitors
The trouble in making assumptions without testing
The questions to ask in helping create AB tests
Three things you can do with the simplest of A/B tests
Why you probably don't need a big fat website redesign
What a failed A/B test can tell you
Whether to use a landing page builder or create a website
The minimum threshold of traffic and conversions you need to run A/B tests
The advantages and disadvantages of hiring an agency to handle your CRO
And if you decide to use an agency, how do you select a good one.
The free tool you can use for running as many A/B tests as you like
The tools to use when you're ready to scale up
And the tool not to use when you're getting started with CRO
The biggest mistake that people make when A/B testing

To find out more about Chris, visit smart-cro.com or on LinkedIn @chrisdayley.