Anshuman's Podcast Anshuman Sharma

Strategies are crucial in escalating sales and marketing productivity by providing a focused and structured approach to achieving business goals.


Effective strategies enable businesses to identify and target their ideal customers, allowing them to tailor their marketing efforts and messaging to resonate with the right audience, resulting in higher conversion rates and increased sales.


Well-defined strategies provide a roadmap for optimizing resource allocation, enabling businesses to allocate their time, budget, and workforce efficiently. This leads to improved productivity as efforts are directed towards activities that generate the most impact and deliver the highest returns.


Strategic planning helps businesses stay ahead of the competition by identifying and capitalizing on market trends, customer preferences, and emerging opportunities. This proactive approach ensures that sales and marketing efforts are aligned with changing market dynamics, giving businesses a competitive edge and boosting productivity.


Strategies also facilitate effective measurement and analysis of sales and marketing performance. By setting clear goals and key performance indicators (KPIs), businesses can track their progress, identify areas of improvement, and make data-driven decisions to optimize their sales and marketing efforts, resulting in increased productivity and better outcomes.

Have you ever wondered why some businesses are able to adapt their use of customer data more quickly and better to changing or uncertain marketing conditions than others? Using AI models to predict outcomes at various customer journey stages is a common practice among faster-acting businesses.

Listen to this episode to know more about the subject matter and what Das Narayandas and Arijit Sengupta of the Harvard Business Review have to say about Artificial Intelligence in Marketing and Sales Strategies.

The path to consistency is one where most fail and fall prey to their resistance. Not getting instant gratification is one of the giant demons that make them either quit halfway or the fear of which makes them not begin something at all.

This episode comprises a poem I wrote revolving around the subject matter.

I hope you enjoy this podcast and that it helps you bring about a change in your lives.

Aristotle rightly said, “We are what we repeatedly do. Excellence, then, is not an act but a habit.” We start on something but lose our grip on it often and get sucked into an abyss of regret and self-doubt. To throw light on what this abyss is, how it whisks us into it, and how one can get out of it and deal with its all-time presence around us, we have with us, as our very prestigious guest, Khushi Katyal – a blogger, podcaster, an epitome of consistency. She is also selected for the Indian School of Business through the Young Leaders Program.

The fight for consistency is a marathon, not a sprint, a daily battle to dilute its effect on you. In this podcast, you will find numerous inspirational anecdotes and tips on how to fence with the dip in consistency, the devil known as resistance, and procrastination. So, please sit back and enjoy this episode, and I hope it helps you bring a change in your lives.

Know more about our guest in the following:

WordPress: https://khushikatyal.wordpress.com/

Spotify: https://spotify.link/TglOptCBiyb (The Khushi Katyal Show), https://spotify.link/ofpvETDBiyb (Industry Inside Out)

Medium: https://khushikatyal.wordpress.com/

LinkedIn: http://linkedin.com/in/khushi-katyal-29479a1bb

Selling is just like any other skill you've acquired. Learning how to sell is probably easier than learning how to do your current technical work on many levels. Despite being smart and savvy, people struggle with sales. So, what factors need to be considered if you are facing a roadblock in your career's advancement, the solution to which is generating revenue for your firm? Find out what the April 2022 edition of Wharton Magazine has to say on this.

The modern approach I am here to talk about is one where companies and firms focus on the multiple needs of a single customer rather than catering to a single market of various customers. It is no longer enough for companies to cater to the needs of many different customers. If businesses want to build loyalty and lasting value, they must figure out the diverse needs of a single customer to increase and enhance Customer Lifetime Value.