21 episodes

The podcast where we talk shop with some of the major players in the archery industry and get insights into the business behind the sport of archery. Created to give ATA members and partners a platform to share information with their peers and the general archery community.

Beyond the Bow, Presented by ATA Archery Trade Association

    • Wilderness

The podcast where we talk shop with some of the major players in the archery industry and get insights into the business behind the sport of archery. Created to give ATA members and partners a platform to share information with their peers and the general archery community.

    021: Serving Traditional & Barebow Archers with Matt Zirnsak & Frank McDonough

    021: Serving Traditional & Barebow Archers with Matt Zirnsak & Frank McDonough

    Is your archery business meeting the needs of all types of customers? Countless individuals, both seasoned archers and new shooters, are gaining interest in simpler forms of archery - traditional recurves, longbows, and competition barebows. Matt Zirnsak (The Push Archery) and Frank McDonough (Grass Hollow Archery & The Barebow Project) share their perspectives on how people are getting involved and what the industry can do to serve them.

    • 56 min
    020: Equipping Youth Archers with Young Guns Archery

    020: Equipping Youth Archers with Young Guns Archery

    In this episode, recorded from the floor of the #ATA2020 Trade Show, Kurt talks with Heath and Julie of Young Guns Archery about their efforts to promote archery participation. Finding properly sized equipment can be challenging for youth archers, especially when they are competing at a high level. Young Guns helps retain more youth archers by allowing them to try a variety of appropriately sized bows in their mobile shooting trailer.

    • 29 min
    019: Conservation and Increasing Participation with David Schuessler - Ducks Unlimited

    019: Conservation and Increasing Participation with David Schuessler - Ducks Unlimited

    In this episode, Kurt sits down at SHOT show to talk with David Schuessler, National Director of Event Fundraising for Ducks Unlimited. David shares how DU has seen success with building opportunities for social interaction around wetlands conservation. We'll also talk about how DU is catering to hunters and anglers beyond waterfowl and how the upcoming DUX event will provide an opportunity for thousands of consumers to experience archery first hand.

    • 23 min
    018: #ATA2020 Preview - Capitalizing on Service Opportunities with George Ryals IV

    018: #ATA2020 Preview - Capitalizing on Service Opportunities with George Ryals IV

    Kurt & George talk about the upcoming summer Olympic & Paralympic Games that will shine the spotlight on archery, and how archery businesses can capitalize on this opportunity to serve new customers. George also shares his insights on where retailers may be leaving money on the table, and how his demonstration at #ATA2020 will help attendees generate more revenue.

    • 36 min
    017: #ATA2020 Preview - Growing Youth Archery with S3DA

    017: #ATA2020 Preview - Growing Youth Archery with S3DA

    S3DA's Jennie Richardson shares how this organization is growing youth participation in competition archery and bowhunting alike. Jennie also discusses how S3DA is working to bridge the gap between beginning archers and other archery organizations to keep kids in the sport longer.

    • 32 min
    016: #ATA2020 Preview - Coaching & Competitive Archery for Retail Success with Jeff Greer

    016: #ATA2020 Preview - Coaching & Competitive Archery for Retail Success with Jeff Greer

    Jeff Greer own Music City Archery in Franklin, TN - just outside of Nashville. In this episode, he shares how putting a focus on competitive archery and coaching has allowed his business to grow and remain steady throughout the year. Jeff and other ATA Retail Council members will be leading a Coffee Talk at #ATA2020 to share more ideas that are working in pro shops around the country. We look forward to seeing you there!

    • 41 min

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