Heads In Beds Show Conrad O'Connell

In this episode Conrad and Paul break down ALL of the approaches to keyword research that help to define the right topics for any vacation rental business to attract both homeowners and guests. 
Enjoy!
⭐️ Links & Show Notes
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Expedia Group Report
🔗 Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter🚀 About BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode Conrad and Paul review how the "window" for bookings is compressing over time according to data from Expedia.
Enjoy!
⭐️ Links & Show Notes
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Expedia Group Report
🔗 Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter🚀 About BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode Conrad and Paul talk about how much (or how little) you actually should be paying attention to your competition... including what techniques you can use to 'spy' into their overall marketing. 
Enjoy!
⭐️ Links & Show Notes
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101
🔗 Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter🚀 About BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode Conrad and Paul talk about the scaling of your vacation rental business past $1m in gross bookings with frameworks from 'Mastering Vacation Rental Marketing' - in the middleweight section. 
Enjoy!
⭐️ Links & Show Notes
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Marketing
🔗 Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter🚀 About BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode Conrad and Paul talk about the difference between Google Ads and Facebook (Meta: including Facebook and Instagram) Ads and how each one can help and grow your vacation rental business.
Enjoy!
⭐️ Links & Show Notes
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Marketing
🔗 Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter🚀 About BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode Conrad and Paul talk about changes happening in 2024 including 'cookies' going away (or are they), third-party tracking, email DNS verifications, privacy-first rules and more.  
Enjoy!
⭐️ Links & Show Notes
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingGoogle Analytics 4 CookiesEmail DNS changes
🔗 Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter🚀 About BuildUp Bookings
BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.