16 min
Manipulating Consumers with the Truth Today in Digital Marketing
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- Marketing
Tod speaks with Dr. Cat Armstrong Soule who co-authored a marketing research paper about how marketers should use numbers and percentage in marketing copy. The paper is called “Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent.”
Privacy & Opt-Out: https://redcircle.com/privacy
Tod speaks with Dr. Cat Armstrong Soule who co-authored a marketing research paper about how marketers should use numbers and percentage in marketing copy. The paper is called “Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent.”
Privacy & Opt-Out: https://redcircle.com/privacy
16 min