2 min
Marketing Mistakes #4: Ignoring Social Media Working From Home With Mike Zima
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- Marketing
We have already talked about such common marketing mistakes as not knowing your results, not investing in SEO and content, and not running advertising campaigns. If you haven’t checked them yet, you can find links in the description.
Today, we’re going to discuss another big mistake →
Ignoring Social Media
Writing amazing content without sharing it is pointless. Now, almost everyone has a profile on various social media platforms, including your customers. And if you aren’t taking advantage of this free opportunity to reach your target audience, you might be slowing down your marketing efforts.
If you don’t remember the last time you posted on social or whether you even have a business profile, maybe you should start working on improving your social media strategy.
Here are a few important questions you need to ask yourself before jumping to any conclusions:
☑️ Do you have a Facebook Business Page? (If you’re a business, you should have one. It gives you many more opportunities than just a personal page.)
☑️ When was your last company post on social media? (Consistency is the key. Make your potential customers expect the updates and useful insights from you. If you don’t post on social, it makes it much easier for your audience to forget about you.)
☑️ How many followers do you have on social media? (Remember that it’s better to have 300 relevant followers than 3000 random people or bots that don’t care about your business.)
☑️ Do you have trust signals such as testimonials and reviews? (If you have reviews and testimonials, it’s a signal for your target audience to trust your brand and know that you’re not another scam business.)
☑️ How many website visitors are coming from social media? (If you don’t get any traffic from social media, you should rethink your social media strategy and adjust it accordingly.)
☑️ Do you have a social media calendar? (If you want to post consistently and ensure you’re not repeating yourself, having a social media calendar is a must.)
☑️ When was the last time you optimized your strategy? (Social media platforms change very often, and your social media strategy should reflect those changes to keep up with their algorithms.)
☑️ Are your competitors active on social media? (If your competitors aren’t taking the full advantage of social media, maybe it’s your chance to overcome them with the help of a well-thought-through strategy.)
Can you answer these questions easily? If not, it might be time you rethink your marketing strategy.
Link, Share and Subscribe if you liked this video.
Here's your 5 marketing mistakes template👇
http://zima.media/5-marketing-mistakes
FOLLOW ME ON INSTAGRAM, TWITTER, AND LINKEDIN BELOW!
Instagram: https://www.instagram.com/mikedzima/
Twitter: https://twitter.com/michaelzima
LinkedIn: https://www.linkedin.com/in/mikezima/
#marketingmistakes #digitalmarketingtips #socialmedia
We have already talked about such common marketing mistakes as not knowing your results, not investing in SEO and content, and not running advertising campaigns. If you haven’t checked them yet, you can find links in the description.
Today, we’re going to discuss another big mistake →
Ignoring Social Media
Writing amazing content without sharing it is pointless. Now, almost everyone has a profile on various social media platforms, including your customers. And if you aren’t taking advantage of this free opportunity to reach your target audience, you might be slowing down your marketing efforts.
If you don’t remember the last time you posted on social or whether you even have a business profile, maybe you should start working on improving your social media strategy.
Here are a few important questions you need to ask yourself before jumping to any conclusions:
☑️ Do you have a Facebook Business Page? (If you’re a business, you should have one. It gives you many more opportunities than just a personal page.)
☑️ When was your last company post on social media? (Consistency is the key. Make your potential customers expect the updates and useful insights from you. If you don’t post on social, it makes it much easier for your audience to forget about you.)
☑️ How many followers do you have on social media? (Remember that it’s better to have 300 relevant followers than 3000 random people or bots that don’t care about your business.)
☑️ Do you have trust signals such as testimonials and reviews? (If you have reviews and testimonials, it’s a signal for your target audience to trust your brand and know that you’re not another scam business.)
☑️ How many website visitors are coming from social media? (If you don’t get any traffic from social media, you should rethink your social media strategy and adjust it accordingly.)
☑️ Do you have a social media calendar? (If you want to post consistently and ensure you’re not repeating yourself, having a social media calendar is a must.)
☑️ When was the last time you optimized your strategy? (Social media platforms change very often, and your social media strategy should reflect those changes to keep up with their algorithms.)
☑️ Are your competitors active on social media? (If your competitors aren’t taking the full advantage of social media, maybe it’s your chance to overcome them with the help of a well-thought-through strategy.)
Can you answer these questions easily? If not, it might be time you rethink your marketing strategy.
Link, Share and Subscribe if you liked this video.
Here's your 5 marketing mistakes template👇
http://zima.media/5-marketing-mistakes
FOLLOW ME ON INSTAGRAM, TWITTER, AND LINKEDIN BELOW!
Instagram: https://www.instagram.com/mikedzima/
Twitter: https://twitter.com/michaelzima
LinkedIn: https://www.linkedin.com/in/mikezima/
#marketingmistakes #digitalmarketingtips #socialmedia
2 min