5 episodes

Learn practical tips and best practices for increasing your marketing performance. Topics include digital marketing, content marketing, social media marketing, email marketing, blogging, strategy, research, data analytics and more

Marketing Stuff Pat McGraw

    • Business

Learn practical tips and best practices for increasing your marketing performance. Topics include digital marketing, content marketing, social media marketing, email marketing, blogging, strategy, research, data analytics and more

    Episode 5: Email and Gen Z

    Episode 5: Email and Gen Z

    A special Higher Education edition of Marketing Stuff - the focus is on a recent article that appeared in the Chicago Tribune stating the Gen Z doesn't use email and colleges overuse email leading to admissions and enrollment problems.

    I offer two simple solutions that work - and will overcome the problems stated in the article.


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    Send in a voice message: https://podcasters.spotify.com/pod/show/pat-mcgraw/message

    • 4 min
    Episode 4: Email Marketing - Grow Your List, Engage Your Subscribers

    Episode 4: Email Marketing - Grow Your List, Engage Your Subscribers

    In this episode I share proven tips for growing your email subscriber list and engaging your subscribers so you see higher open rates, click rates and sales.


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    Send in a voice message: https://podcasters.spotify.com/pod/show/pat-mcgraw/message

    • 17 min
    Marketing Minute: Episode 3: 5 Reasons Why Your Business Needs a Blog

    Marketing Minute: Episode 3: 5 Reasons Why Your Business Needs a Blog

    Learn why your business needs a blog in today's incredibly competitive market.


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    Send in a voice message: https://podcasters.spotify.com/pod/show/pat-mcgraw/message

    • 2 min
    Marketing Minute: Episode 2: B2B Segmentation

    Marketing Minute: Episode 2: B2B Segmentation

    A step-by-step walk through of what needs to be done to identify segments and develop business buyer personas.  And for more details, check out the blog post by clicking here.


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    Send in a voice message: https://podcasters.spotify.com/pod/show/pat-mcgraw/message

    • 4 min
    Marketing Minute: Episode 1: The Downside to Generational Segmentation

    Marketing Minute: Episode 1: The Downside to Generational Segmentation

    Learn why targeting "Millennials" and other generations won't be as effective for your business as targeting segments within this large group. Learn more about consumer audience segmentation.


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    Send in a voice message: https://podcasters.spotify.com/pod/show/pat-mcgraw/message

    • 2 min

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