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- Business
Anything.
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Change: Inevitable, but Not Always Desirable
Though change is inevitable, it is not always desirable. How much is a customer willing to change for an inovation? That is the question.
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Marketing is Strategy
As competition gets tougher, focusing merely on product innovation no longer works. It never actually did. Then, what is the strategy to win the battle? (Reading material: Marketing is Strategy by Niraj Dawar)