60 episodes

Music Marketing Manifesto is a leading resource for today's DIY musicians, hosted by John Oszajca. John is a Music Marketing Expert, a Former Major Label Recording Artist, and one of the pioneers of Direct To Fan Marketing in the Music Industry.

Music Marketing Manifesto Podcast Music Marketing Manifesto Podcast

    • Music
    • 5.0 • 2 Ratings

Music Marketing Manifesto is a leading resource for today's DIY musicians, hosted by John Oszajca. John is a Music Marketing Expert, a Former Major Label Recording Artist, and one of the pioneers of Direct To Fan Marketing in the Music Industry.

    AI Workflows - Integrating AI Into Your Music Marketing Campaigns

    AI Workflows - Integrating AI Into Your Music Marketing Campaigns

    In the latest episode of the Music Marketing Manifesto Podcast, we deep dive into the world of "AI Workflows". I'll break down how AI can help you attract more fans and generate more revenue. This means less burnout and more time for what you truly love: making music.

    We'll also be joined by a very special surprise guest, and together we'll answer all of your burning questions about using AI to further your music career.
    Register for the Musician's AI Toolkit: https://musicmarketingmanifesto.com/aiearlybird

    • 1 hr 30 min
    Rethinking AI - Six Months after ChatGPT Changed the World

    Rethinking AI - Six Months after ChatGPT Changed the World

    Rewind to six months ago, the Music Marketing Manifesto podcast was among the very first music industry podcasts to discuss the release of ChatGPT and the looming AI revolution. Fast forward to the present, AI is not just a buzzword - it's a seismic shift that's ignited a veritable arms race in technology.

    AI tools such as ChatGPT 4, Midjourney, Runway's Gen 2, Stable Diffusion, and many others have permeated every corner of our lives, with an especially potent impact on the arts and music industry. Some herald this as a landmark leap in human evolution, while others are sounding the alarm, painting it as a potential hazard to our very existence.

    In today's episode, we're taking a reflective journey back through these whirlwind six months. We'll dissect what's transpired, the promises kept, and the ones that merely sputtered out, and we'll discuss what we might be expect going forward.

    Moreover, we'll share tangible, real-world AI use cases that can elevate your music career here and now, not in some speculative future. This episode aims to provide a comprehensive catch-up on this crucial topic and perhaps, make you reevaluate your perspective on AI.

    • 1 hr 11 min
    $50,000 Annually in Music Sales with Free For Shipping & Handling Funnels

    $50,000 Annually in Music Sales with Free For Shipping & Handling Funnels

    At the heart of Music Marketing Manifesto lies the concept of a "Deep Sale Funnel." This approach aims to attract subscribers, form relationships with them, convert them into fans, and ultimately, into music buyers. This approach works and it works well. But it's not the only type of funnel out there! 
    Another notable approach is the Free For Shipping & Handling Funnel. This method entices people to pay a small shipping and handling fee in exchange for a "free" physical album delivered to their doorstep. While these funnels can be more challenging to execute, their success often surpasses that of any other funnel types when done right.
    In this episode of Music Marketing Manifesto, we delve into the intricacies of Free For Shipping & Handling Funnels, and welcome back Kevin Goetz from Mute Prophet. Kevin shares his experience of generating over $50,000 per year in music sales using this funnel strategy.

    • 1 hr 24 min
    AI, ChatGPT, and the Future of Music

    AI, ChatGPT, and the Future of Music

    ChatGPT has made enormous waves since its release to the public approximately six weeks ago. In this episode, we'll dive deep into what ChatGPT, and AI in general, might mean for the future of music and how it can help your music marketing right now.

    • 1 hr 26 min
    The #1 Blues Album in America Using MMM

    The #1 Blues Album in America Using MMM

    In the latest episode of the Music Marketing Manifesto Podcast we conclude our "Album Release Series" with Josh Solomon from the Empty Pockets. Over the last few months Josh has been walking us through the release of their brand new album Outside Spectrum, and sharing the details of their marketing and promotion campaigns throughout the process. Well, their album just came out and we're both extremely excited to announce that it debuted at #1 on the Billboard Blues chart, as well as the #3 on the Americana/Folk Chart and #5 on the Top New Artists Albums Chart.

    • 1 hr 13 min
    Does Radio Still Make Sense?

    Does Radio Still Make Sense?

    In Episode #55 of the Music Marketing Manifesto Podcast we discuss radio and whether or not it still makes to invest in radio promotion as an independent musician. This episode is yet another in the "album release" series with Josh Solomon from the Empty Pockets.

    • 1 hr 34 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

NoOne274 ,

👍

Really would like to learn everything i can through these podcasts

Johny O'Donnell ,

Gen Y Coach

John is absolute guru in this space, he is not only knowledgable and innovative but pragmatic as well which means his audience can relate to him and feel comfortable applying his strategies. His podcasts are engaging, informative and provide huge value to anyone wanting to make money from their music. Love your work, John.

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