351 episodes

Perpetual Traffic is a weekly podcast produced by the Scalable Media Network and hosted by Ralph Burns and Kasim Aslam. The duo share cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of the hosts. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Perpetual Traffic Scalable Media Network

    • Business
    • 4.8 • 11 Ratings

Perpetual Traffic is a weekly podcast produced by the Scalable Media Network and hosted by Ralph Burns and Kasim Aslam. The duo share cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of the hosts. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

    New Google Ads Feature: Performance Max Campaigns

    New Google Ads Feature: Performance Max Campaigns

    Performance Max campaigns are the newest offering from Google Ads. What are they and are they right for your business?
     
    In today’s episode, host Kasim Aslam sits down with his business partner, John Moran, Chief Strategist at Solutions 8, for a deep dive into Google’s Performance Max campaigns. How do they work? What kinds of businesses are they designed for? Are they worth the time, money, and effort? What’s the difference between Performance Max and Discovery campaigns?
     
    Listen in as John answers all these questions and more. 
     
    IN THIS EPISODE YOU’LL LEARN:
    Why the binary nature of ecommerce makes it work better with Performance Max Which campaign you need for an ultra-niche business Why you have to choose between Performance Max and Smart Shopping How Performance Max takes what’s working and amplifies it   
    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
    Solutions 8 Create a Performance Max Campaign (Google Help) DM @kasimaslam on Twitter with your feedback on today’s episode.   
    OUR PARTNERS:
    No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop  
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    • 14 min
    Are Funnels Obsolete and Do Morning Routines Work?

    Are Funnels Obsolete and Do Morning Routines Work?

    Two of life’s most pressing questions: do morning routines live up to the hype, and are the days of funnels long gone?
     
    In today’s episode, co-hosts Ralph Burns and Kasim Aslam tackle these two issues head on—and face to face. They’re in the same room once again and having so much fun they threaten to move to each other’s cities. Kasim walks us through his jam-packed (but life-changing) morning routine/habit stack that starts at 4:00am. Then they engage in a friendly debate over whether or not funnels have run their course as a marketing tool.
     
    Listen in for a very engaging and entertaining dialogue between two brilliant minds.
     
    IN THIS EPISODE YOU’LL LEARN:
    Which woo-woo rituals Kasim absolutely swears by and how they changed his life  How the hosts approach fitness training very differently The one campaign you need to be running right this minute What Kasim believes is the biggest missed opportunity in the space of marketing  
    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
    The Miracle Morning (book by Hal Elrod) Wim Hof Method of Breathing Joe Dispenza meditation Sleep Cycle app Progressive Overload training Click Bank Affiliate Summit West Google Display Funnel Specialist job opening at Tier 11 DM @ralphhb on Twitter with your feedback on today’s episode.  
    OUR PARTNERS:
    No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop  
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
     

    • 40 min
    Getting Inside the Mind of a Project Manager with Daniel Green and Alicia Katz of Tier 11

    Getting Inside the Mind of a Project Manager with Daniel Green and Alicia Katz of Tier 11

    Growing your company is far more than just more traffic. It’s all about internal processes and hiring the best people to do different jobs within your organization. 
     
    In today’s episode, we’re mixing things up a little bit. We thought it would be cool to show you some internal conversations we have among team members at Tier 11. Daniel Green, Marketing Creative Strategist, sits down with Alicia Katz, Director of Production/Product Manager, to see how she creates order from chaos. What goes on inside the head of the person who can really make things happen within your organization?
     
    Listen in to gain a better understanding of what it takes to run a successful online business. 
     
    IN THIS EPISODE YOU’LL LEARN:
    How project management tools help with optimization Two of Alicia’s favorite project management tools What a creative bodyguard is and why you need one in your company Tips for giving feedback in a respectful and collaborative way  
    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
    Daniel Green on LinkedIn Alicia Katz on LinkedIn Funnel Specialist job opening at Tier 11 DM @ralphhb on Twitter with your feedback on today’s episode.  
    OUR PARTNERS:
    No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop  
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    • 12 min
    Why Quick Follow-Up Is the Key to Better Conversion Rates

    Why Quick Follow-Up Is the Key to Better Conversion Rates

    Follow up with an inbound lead in 60 seconds or less, and your conversion rate will be 300% higher.  
     
    In today’s episode, co-hosts Ralph Burns and Kasim Aslam are face to face for the second time ever—this time in Austin, Texas, which is quickly becoming the entrepreneurial Mecca (according to Kasim). They’re chatting about conversion and why all the traffic in the world doesn’t do much good unless you’re following up with leads immediately. Solidify your sales process from start to finish before you worry about getting more traffic.
     
    Listen in as they share some valuable conversion tips—as well as something that’s really been energizing both of them lately.
     
    IN THIS EPISODE YOU’LL LEARN:
    How a strategic two-email campaign could get you a 60-70% open rate How to know if you need more leads or a better conversion process Ways to analyze your “leaky bucket” and reverse engineer it logically Something you absolutely need in your life right now (that you might not realize)  
    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
    ScheduleOnce Attentive Funnel Specialist job opening at Tier 11 http://Crankwheel.com schedules call immediately (within 30 seconds) - this is with a setter not a Sales guy - “let me connect you with Steve our VP of Growth” http://Speak2leads.com sends leads to a round robin sales floor as soon as the lead comes in SMS from jotform.com follows up with leads under 5 seconds with: “hey (name) this is eda from (company) I’m dropping off kids at soccer can I call you in 2 mins?” “Here I’m sending you my contact info so you know it’s me when I call back!” (Sends their contact thing) http://Gmass.co - emails go right into Primary inbox - email first 5 days after http://WarmupInbox.com - eliminates cold emails going into spam folder http://AttentiveMobile.com for text messaging - what Perry uses for all his text messaging http://CrystalKnows.com - tells you how to sell to him/negotiate etc - helps salespeople how to sell - from their LinkedIn profile! Major tip: After a lead comes in a 2d email sent IMMEDIATELY after 1st email follow up - is opened 60-70%! On http://Bookkeeping.com (old agency customer and current Perry owned company) 5x more people schedule a call when it’s called a “demo” vs a “discovery call” Follow @ralphhb and @kasimaslam on Twitter  
    OUR PARTNERS:
    No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop  
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    • 27 min
    Facebook Ads & iOS 14 Issues: Fixed or No? (Part 2)

    Facebook Ads & iOS 14 Issues: Fixed or No? (Part 2)

    How can you get around the new iOS updates in a way that’s legal and also works?
     
    In today’s episode, co-hosts Ralph Burns and Kasim Aslam continue their conversation with Ben Pang, Software and Attribution Product Manager at Tier 11. Kasim explains his Facebook Traffic Hack, and Ben shares his thoughts on it. The show gets technical, but even non-techy people need a fundamental understanding of the technical side this stuff if they want to stay in the digital advertising game. And, like Ralph says, “Ben dummy-proofed the narrative” so it makes sense to all of us.
     
    Listen in as Ben and Kasim take some really complicated concepts and make them surprisingly simple.
     
    IN THIS EPISODE YOU’LL LEARN:
    Who thinks Facebook is 100% compliant with iOS requirements (and who doesn’t) Valid concerns about Facebook’s Conversions API Gateway What you need to know about the Facebook pixel How to hack the system without getting in trouble  
    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
    Kasim’s Facebook Traffic Hack on YouTube Funnel Specialist job opening at Tier 11 Follow @ralphhb and @kasimaslam on Twitter  
    OUR PARTNERS:
    No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop  
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    • 42 min
    Facebook Ads & iOS 14 Issues: Fixed or No? (Part 1)

    Facebook Ads & iOS 14 Issues: Fixed or No? (Part 1)

    Staying on top of the iOS updates and keeping your marketing edge means understanding things like ATT, API, EMQ, and AEM. 
     
    In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Ben Pang, Software and Attribution Product Manager for Tier 11, who is feverishly working on iOS solutions in his lab day and night. Ben thoroughly explains all the latest concepts, software, and acronyms in a way that even those whose brains aren’t quite so technical can understand. 
     
    Listen in for some great tips on ensuring your social marketing stays effective even as things keep changing.  
     
    IN THIS EPISODE YOU’LL LEARN:
    Everything you need to know about ATT, EMQ, and AEM How to use first party data to create your own attribution model What server-side tagging is and what makes it powerful What Facebook’s Conversion API Gateway means for you  
    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
    Follow @ralphhb and @kasimaslam on Twitter  
    OUR PARTNERS:
    No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop  
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
     

    • 32 min

Customer Reviews

4.8 out of 5
11 Ratings

11 Ratings

3D Training ,

My go to podcast! ❤️

Love this podcast. I’ve actually made money just from the examples and tactics in the show

Charlie-1990 ,

Epicness

Always great to keep on top with the changes going on in the IM world. These guys rock!

jodamo5 ,

Such good content

This podcast is packed full of such high quality content. If you work in the online marketing space, or have an online business, the is essential listening.

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