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The New Zealand China Council is a New Zealand led, New Zealand funded organisation which acts as a cross-sector, peak body for the New Zealand China relationship. The NZ China Council Podcast provides insight on the relationship, featuring perspectives from across the business, academic and political communities.

New Zealand China Council Podcast New Zealand China Council Podcast

    • Business
    • 5.0, 1 Rating

The New Zealand China Council is a New Zealand led, New Zealand funded organisation which acts as a cross-sector, peak body for the New Zealand China relationship. The NZ China Council Podcast provides insight on the relationship, featuring perspectives from across the business, academic and political communities.

    Zespri's China Journey With Bruce Cameron

    Zespri's China Journey With Bruce Cameron

    Zespri is one of New Zealand’s few truly international brands. In this podcast, find out how Zespri grew its China market from a mere two percent, to over 20 percent of its global sales, on its way to becoming Zespri’s first billion dollar market.

    Zespri’s China journey hasn’t been smooth sailing, however, and in this podcast, Zespri Chair Bruce Cameron discusses Zespri’s missteps, how they built their brand, the role innovation has played in the company’s success; the importance of ‘giving back’ when you form partnerships; and Bruce’s advice to kiwi exporters taking on the China market.

    • 28 min

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