27 min
Practical Tips to Becoming a Better Writer and Content Crafter PlatformFM
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- Business
Online platforms need well-crafted stories to connect their ideas with people who are listening, reading, or watching. And crafting a story is just that—a craft. As with any craft, it takes time to develop and practice to perfect. Master storyteller Beth Kapes is an award-winning content creator. Her business, Moving Words Into Action, has helped clients tell stories that make a difference for over 20 years. She has developed content for national corporate and not-for-profit institutions, publishing groups, and websites. Her clients have included WebMD, the Food & Drug Administration (FDA) and the National Institutes of Health (NIH). She has authored two historical perspectives for the Fortune 200 company, Parker Hannifin Corporation. And that’s not all! Most recently, she served as the managing editor for the 2016 Republican National Convention. Follow along as Beth reveals her secret to generating ideas, getting organized, and making a piece of content that’s fresh, valuable, and engaging.
In This Episode How to prepare to create different types of content Steps to making complex, bland topics more sexy Where to go to generate your best ideas Tools for making stories feel fresh and unique How to fit content creation into your day, every day Resources Beth Kapes on LinkedIn and Twitter
Moving Words Into Action
The Synonym Finder
The Cooper Hill Stylebook
Seth Godin’s blog
Backwards in High Heels: The Impossible Art of Being Female by Tania Kindersley and Sarah Vine
Online platforms need well-crafted stories to connect their ideas with people who are listening, reading, or watching. And crafting a story is just that—a craft. As with any craft, it takes time to develop and practice to perfect. Master storyteller Beth Kapes is an award-winning content creator. Her business, Moving Words Into Action, has helped clients tell stories that make a difference for over 20 years. She has developed content for national corporate and not-for-profit institutions, publishing groups, and websites. Her clients have included WebMD, the Food & Drug Administration (FDA) and the National Institutes of Health (NIH). She has authored two historical perspectives for the Fortune 200 company, Parker Hannifin Corporation. And that’s not all! Most recently, she served as the managing editor for the 2016 Republican National Convention. Follow along as Beth reveals her secret to generating ideas, getting organized, and making a piece of content that’s fresh, valuable, and engaging.
In This Episode How to prepare to create different types of content Steps to making complex, bland topics more sexy Where to go to generate your best ideas Tools for making stories feel fresh and unique How to fit content creation into your day, every day Resources Beth Kapes on LinkedIn and Twitter
Moving Words Into Action
The Synonym Finder
The Cooper Hill Stylebook
Seth Godin’s blog
Backwards in High Heels: The Impossible Art of Being Female by Tania Kindersley and Sarah Vine
27 min