Reframing the concepts of product delay and customer requirements in NPD Product Launch for New Product Developers
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- Business
Documents that describe "customer requirements" and schedules that spur discussions about "product delay" are artifacts of most new product development processes. Instead of these proxies for success, focus on improving the skills of individual contributors and the quality of their interactions within new product development networks.
Documents that describe "customer requirements" and schedules that spur discussions about "product delay" are artifacts of most new product development processes. Instead of these proxies for success, focus on improving the skills of individual contributors and the quality of their interactions within new product development networks.