399 episodes

Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.

THE ECOMMERCE EDGE Podcast with Jason Greenwood Jason Greenwood

    • Business
    • 5.0 • 1 Rating

Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
-
THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.

    E399:🎙️TARGETING ECOMMERCE CUSTOMERS WITH THE PERFECT MESSAGE, AT THE PERFECT TIME, SO THEY CONVERT! | ZABE AGHA & RAMEET KOHLI - METRICAL | THE ECOMMERCE EDGE Podcast

    E399:🎙️TARGETING ECOMMERCE CUSTOMERS WITH THE PERFECT MESSAGE, AT THE PERFECT TIME, SO THEY CONVERT! | ZABE AGHA & RAMEET KOHLI - METRICAL | THE ECOMMERCE EDGE Podcast

    💡Zabe (https://www.linkedin.com/in/metrical) is the Founder & CEO and Rameet (https://www.linkedin.com/in/rameet-kohli-966105) is the Co-Founder & COO of Metrical - https://metric.al
    💡Metrical is a SaaS platform that helps eCommerce merchants Engage with Customers Using Targeted Messages Throughout Their Shopping Journey
    💡Metrical is an AI-powered solution that uses anonymous, real-time data and machine learning to control all site-wide promotions to dynamically target and display personalized offers to consumers based on the probability of them completing a sale

    💡In this episode, Jason, Zabe & Rameet discuss how personalization engines can go too far and overwhelm customers with onsite messages and promotions, even when they're not needed - and what merchants can do about it

    Enjoy!

    • 53 min
    E398:📦TAKING A NEW APPROACH TO BUILDING A B2B ECOMMERCE PLATFORM | FILIP S. PERIŠIĆ - RANDEVU | B2B COMMERCE CORNER #61 | THE ECOMMRCE EDGE Podcast

    E398:📦TAKING A NEW APPROACH TO BUILDING A B2B ECOMMERCE PLATFORM | FILIP S. PERIŠIĆ - RANDEVU | B2B COMMERCE CORNER #61 | THE ECOMMRCE EDGE Podcast

    📦 Filip (https://www.linkedin.com/in/filipperisic) is the Co-Founder & CTO of Randevu - https://randevu.tech
    📦Randevu is a new kind of B2B eCommerce platform
    📦Randevu provides all the essential tools and plumbing for B2B sellers to be able to create any kind of selling experience they require for their customers
    📦For Randevu, this means a 4-in-1 SaaS development platform designed
for building, running and scaling next-generation digital commerce platforms

    📦In this episode Jason & Filip discuss how the B2B commerce game has changed and how he believes the B2B commerce experiences of the future will be re-imagined



    Enjoy!

    • 56 min
    E397:🎓HOW TO GET IN FRONT OF B2B MERCHANTS, HOW TO BUILD A HIGH VALUE SIDE HUSTLE WHILE WORKING FULLTIME AND MORE! | MENTORING MOMENTS #92 | THE ECOMMERCE EDGE Podcast

    E397:🎓HOW TO GET IN FRONT OF B2B MERCHANTS, HOW TO BUILD A HIGH VALUE SIDE HUSTLE WHILE WORKING FULLTIME AND MORE! | MENTORING MOMENTS #92 | THE ECOMMERCE EDGE Podcast

    🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast

    🎓Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions

    🎓These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!

    🎓The episode title outlines some of the topics covered in the episode for reference

    🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertise

    🎓If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Ncui1c

    • 43 min
    E396:🎙️ARE DIGITAL WALLETS THE NEXT BIG ECOMMERCE MARKETING OPPORTUNITY? | BRIAN PHAM - LITECARD | THE ECOMMERCE EDGE Podcast

    E396:🎙️ARE DIGITAL WALLETS THE NEXT BIG ECOMMERCE MARKETING OPPORTUNITY? | BRIAN PHAM - LITECARD | THE ECOMMERCE EDGE Podcast

    💡Brian (https://www.linkedin.com/in/brianpham-aus) is the Founder & MD of Litecard - https://litecard.com.au
    💡Litecard primises:

    "Mobile Wallet Customer Experiences, yournext best marketing tool to engage, convert and create a 1-to-1 channel to new and existing users"

    💡In this episode, Jason & Brian discuss how mobile digital wallets can be leveraged by smart eCommerce brands to build loyalty, deliver unique rewards and create a community

    Enjoy!

    • 53 min
    E395:📦CAN A TOP B2B ECOMMERCE PLATFORM DO B2C/DTC TOO? | VIKRAM SAXENA - BETTER COMMERCE | B2B COMMERCE CORNER #60 | THE ECOMMRCE EDGE Podcast

    E395:📦CAN A TOP B2B ECOMMERCE PLATFORM DO B2C/DTC TOO? | VIKRAM SAXENA - BETTER COMMERCE | B2B COMMERCE CORNER #60 | THE ECOMMRCE EDGE Podcast

    📦 Vikram (https://www.linkedin.com/in/vikramsaxena) is the Founder & Principal Consultant of BetterCommerce - https://www.bettercommerce.io
    📦BetterCommerce aims to be an all in one, API first, headless commerce solution that serves the needs of B2B merchants equally as well as those of B2C & DTC merchants while also providing native 'front-ends' for many common omni-channel use cases

    📦With a deep and extensive backround in B2B eCommerce Vikram is building a platform uniquely suited to the complex needs of B2B and ombi-channel merchants

    📦In this episode Jason & Vikram discuss how B2B sellers need the advantages of an API led commerce architecture whilst also having an 'all-in-one' commerce solution to help get them up and running quickly with reduced cost and complexity



    Enjoy!

    • 54 min
    E394:🎓HOW TO CREATE & MAINTAIN THE PERFECT ECOMMERCE PRICING STRATEGY | MENTORING MOMENTS #91 W/GUEST MENTOR PATRICK MEEGAN | THE ECOMMERCE EDGE Podcast

    E394:🎓HOW TO CREATE & MAINTAIN THE PERFECT ECOMMERCE PRICING STRATEGY | MENTORING MOMENTS #91 W/GUEST MENTOR PATRICK MEEGAN | THE ECOMMERCE EDGE Podcast

    🎓Patrick (https://www.linkedin.com/in/patrickmeegan) is the Managing Director of Investor Group Services (IGS) - https://igsinsights.com
    🎓IGS is a trusted advisory service supporting investors and business leaders through transactions and growth initiatives

    🎓Patrick was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
    -------------------------------------------
    🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast
    🎓Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
    🎓These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
    🎓The episode title outlines some of the topics covered in the episode for reference
    🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
    🎓If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Ncui1c⁠⁠

    Enjoy!

    • 50 min

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