5 episodes
The Sam & Ben Retro UTTR
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- Business
Bored of marketing webinars shilling attribution software, and LinkedIn posts debating the existence of MQLs? So are we...
Want to get under the hood of how decisions are actually made? The wins, the fck ups and everything in between? We have the content for you … if you can call it content.
Sam is Ben’s former manager, and now Ben is Sam’s agency's client. The dynamics are unique, which allows for candid, open conversation.
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EP. 5 One year as Head of Marketing: What I learned
In this episode, Ben reflects on his first year at Parabola. He shares what he would do differently and his top 3 lessons around speed, pipeline tactics and communication.HostsSam Viskovich, Founder at UTTRBen Pollack, Head of Marketing at Parabola
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EP. 4 Parabola’s rebrand: Lessons learned in creating Parabola's new brand identity
In this episode, we reflect on the launch of Parabola's new brand identity. We cover what went well, what could have gone better, and what the team would do differently next time. We discuss how to execute a successful launch and make it customer-focused.HostsSam Viskovich, Founder at UTTRBen Pollack, Head of Marketing at Parabola
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EP. 3 Navigating brand activation and the evolution of B2B paid marketing
In this episode, uncover the tactics behind successful brand activation, strategic growth, and the evolution of B2B paid marketing over the last year and how to drive success.HostsSam Viskovich, Founder at UTTRBen Pollack, Head of Marketing at Parabola
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EP. 2 Building momentum: Strategic updates, new hire and hitting short term targets
In this episode, we get an update on website and positioning efforts at Parabola, insights into their plans for the new content and community hire, and get tactical on short-term wins.HostsSam Viskovich, Founder at UTTRBen Pollack, Head of Marketing at Parabola
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EP. 1 Less is more: Parabola’s strategic marketing bets in 2024
Discover how Parabola plans to achieve growth in 2024 by prioritizing positioning, a new website, and boosting their pipeline.HostsSam Viskovich, Founder at UTTRBen Pollack, Head of Marketing at Parabola