The Sam & Ben Retro

UTTR

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MARKETING
UPDATED MONTHLY

Bored of marketing webinars shilling attribution software, and LinkedIn posts debating the existence of MQLs? So are we... Want to get under the hood of how decisions are actually made? The wins, the fck ups and everything in between? We have the content for you … if you can call it content. Sam is Ben’s former manager, and now Ben is Sam’s agency's client. The dynamics are unique, which allows for candid, open conversation.

21 JAN

EP. 8 Behind the scenes of 2024 marketing fails and wins

In the final episode of 2024 join Sam and Ben as they reflect on marketing successes, lessons learned, and strategies that worked.

35 min
17/10/2024

EP. 7 Catching up after summer, account journey & fruitful outbound strategies

This month we focus on three main topics: Tips to reach your OKRs after a slow summer and how to prepare for another slow period over the holidaysParabola’s ABX efforts and mapping out the full journey of an accountHow to ensure your outbound strategy brings the best results

37 min
05/08/2024

EP 6 ABX 101: Inside Parabola’s account-based “everything” approach

This month we focus on all things ABX. We cover Parabola’s renewed ABX approach - the strategies, the tactics, the reporting and the investments.

25 min
25/06/2024

EP. 5 One year as Head of Marketing: What I learned

In this episode, Ben reflects on his first year at Parabola. He shares what he would do differently and his top 3 lessons around speed, pipeline tactics and communication. Hosts Sam Viskovich, Founder at UTTRBen Pollack, Head of Marketing at Parabola

30 min
22/05/2024

EP. 4 Parabola’s rebrand: Lessons learned in creating Parabola's new brand identity

In this episode, we reflect on the launch of Parabola's new brand identity. We cover what went well, what could have gone better, and what the team would do differently next time. We discuss how to execute a successful launch and make it customer-focused. Hosts Sam Viskovich, Founder at UTTRBen Pollack, Head of Marketing at Parabola

31 min
17/04/2024

EP. 3 Navigating brand activation and the evolution of B2B paid marketing

In this episode, uncover the tactics behind successful brand activation, strategic growth, and the evolution of B2B paid marketing over the last year and how to drive success. Hosts Sam Viskovich, Founder at UTTRBen Pollack, Head of Marketing at Parabola

37 min
13/03/2024

EP. 2 Building momentum: Strategic updates, new hire and hitting short term targets

In this episode, we get an update on website and positioning efforts at Parabola, insights into their plans for the new content and community hire, and get tactical on short-term wins. Hosts Sam Viskovich, Founder at UTTRBen Pollack, Head of Marketing at Parabola

35 min
09/02/2024

EP. 1 Less is more: Parabola’s strategic marketing bets in 2024

Discover how Parabola plans to achieve growth in 2024 by prioritizing positioning, a new website, and boosting their pipeline. Hosts Sam Viskovich, Founder at UTTRBen Pollack, Head of Marketing at Parabola

46 min

8 Episodes

Bored of marketing webinars shilling attribution software, and LinkedIn posts debating the existence of MQLs? So are we... Want to get under the hood of how decisions are actually made? The wins, the fck ups and everything in between? We have the content for you … if you can call it content. Sam is Ben’s former manager, and now Ben is Sam’s agency's client. The dynamics are unique, which allows for candid, open conversation.

Creator

UTTR
Years Active

2024 - 2025
Episodes

8
Rating

Explicit
Show Website

The Sam & Ben Retro

The Sam & Ben Retro

Episodes

EP. 8 Behind the scenes of 2024 marketing fails and wins

EP. 7 Catching up after summer, account journey & fruitful outbound strategies

EP 6 ABX 101: Inside Parabola’s account-based “everything” approach

EP. 5 One year as Head of Marketing: What I learned

EP. 4 Parabola’s rebrand: Lessons learned in creating Parabola's new brand identity

EP. 3 Navigating brand activation and the evolution of B2B paid marketing

EP. 2 Building momentum: Strategic updates, new hire and hitting short term targets

EP. 1 Less is more: Parabola’s strategic marketing bets in 2024

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