312 episodes

StoryConnect features interviews with marketers, communicators, CEOs and other leaders at cooperative and independent broadband companies, electric cooperatives and municipal power providers. The goal of the podcast is to help listeners discover ideas to shape their stories and connect with their customers. It is produced by Pioneer Utility Resources.

The StoryConnect Podcast Pioneer Utility Resources

    • Business

StoryConnect features interviews with marketers, communicators, CEOs and other leaders at cooperative and independent broadband companies, electric cooperatives and municipal power providers. The goal of the podcast is to help listeners discover ideas to shape their stories and connect with their customers. It is produced by Pioneer Utility Resources.

    Harnessing Your Personal Experiences to Improve Broadband Programs, With Naylor Gray

    Harnessing Your Personal Experiences to Improve Broadband Programs, With Naylor Gray

    Speed is so 2020. To connect with today’s broadband subscribers you need data-driven storytelling, persona-based service tiers and the know-how to read digital body language. Calix's Naylor Gray shares insights from the 2024 update of Calix’s e-book, “The Definitive Guide to Subscriber Experience.”
    Link to the e-book: www.calix.com/forms/marketer/download/guide-to-subscriber-experience.html 

    • 25 min
    The 'Rural Mural' Program, With Marian McLemore

    The 'Rural Mural' Program, With Marian McLemore

    Flint Energies has started a matching grant program with artists and community groups to paint murals in towns around its service territory. In addition to adding beauty to the community, they’re seeing positive economic impacts.

    • 21 min
    Cram the Van — A Community Fundraiser Becomes a Storytelling Powerhouse, With Alli Conine

    Cram the Van — A Community Fundraiser Becomes a Storytelling Powerhouse, With Alli Conine

    Hear how a Kansas utility delivered 159 TONS of food with a branded van, school competitions and coordinated, consistent messaging over the last 10 years.

    • 19 min
    Line Life – Giving Students a 40-foot View of Utility Careers, With Jessica Parr

    Line Life – Giving Students a 40-foot View of Utility Careers, With Jessica Parr

    Want more people to apply for lineworker jobs? Show your story to high school seniors! Learn how Community Electric Co-op’s “Day in the Life of a Lineworker” student experience raises awareness of utility career paths and lineworker scholarships every spring.

    • 22 min
    Boosting Member Engagement with Youth Programs, With Tory Tedder-Loffland

    Boosting Member Engagement with Youth Programs, With Tory Tedder-Loffland

    Starting in kindergarten, the team at Oklahoma Electric Co-op offers educational programs to students throughout their school experience. Hear how the programs developed and why engaging children became a strategic focus for the utility over the last decade.

    • 15 min
    Telling Timeless Stories in Engaging Ways, With David Latona

    Telling Timeless Stories in Engaging Ways, With David Latona

    Energy efficiency is a story that can feel stale. Hear how Louisiana Utility Pioneers rebranded existing resources with an owl mascot and cohesive storytelling to help both staff and members be Power Smart.

    • 29 min

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