Unboxing with Harry McInley Harry McInley

Mark is the Director of RockSoup Media, who help challenger brands win at out-of-home advertising, a space traditionally dominated by the big, traditional brands. They have worked with brands such as NICE Wines (the founder of which was on the podcast recently), DASH Water, Made.com & Strong Roots, to name just a few.
In this bout, we discuss what it takes for a start-up brand on limited budgets to win at out-of-home advertising campaigns, how not to waste their money and why many marketing agencies won’t have their best interests at heart.
Check out RockSoup Media: http://rocksoupmedia.com/

Hector is the Co-founder of Unplugged, whose mission is to encourage people to have a more conscious relationship with their smartphones and disconnect in nature from time to time. They provide beautiful tech-free wood cabins in the countryside just outside of London where you can reset in nature with a 3-day digital detox.
In this bout, we discuss Hector’s journey to starting Unplugged, which included re-evaluating how he was approaching life and his relationship with alcohol. We then go onto discuss the question of whether society is optimising purely for growth and efficiency or whether we are optimising for happiness too, factoring in the role that social media, the news, smartphones and other new technologies play in modern life.
Check out Unplugged: https://unplugged.rest/

Angus is the Co-founder of MOJO, the medication-free approach to sexual wellbeing. The MOJO app is built on a foundation of science, data, and clinically-proven approaches from psychosexual therapy. They are leading a revolution that normalizes sexual issues and connects men to champion what sex and relationships are really like.
In this bout, we discuss the crippling effects that guys’ sexual issues can have on both guys and girls’ mental health, touching on some of our own experiences with performance anxiety and how the situation can be improved without the use of medication.
As you can imagine, one of the trickiest & funniest but important discussions to date on the pod!
Check out MOJO: https://mojo.so/
Join the Unboxing Community Mailing list (scroll down): https://unboxing-studio.com

Jeremy is the Co-founder of Nice Drinks, who have disrupted the wine industry with a canned wine drink. Before starting Nice, Jeremy was the Head of International Markets at Propercorn, supporting their international expansion.
Round 1: Why Jeremy started Nice and where the idea came from. How to innovate without disrespecting tradition.
Round 2: The challenges of questioning strongly ingrained consumer behaviour around drinking.
Round 3: The thought process behind the ‘Nice’ brand.Final Round: The dangers of polarisation, cancel culture and wokeism.
Check out Nice: https://nice-drinks.co.uk/

Sam is the Co-Founder of Zeelo, a Smart Commuter Bus Platform that recently closed a $12M round to support its Global expansion. Sam also founded his first business, JumpIn whilst at Leeds University which was acquired by Addison Lee in 2014.
Round 1: Starting a business at uni and Sam’s thoughts on the funding process.
Round 2: What Sam focuses on day to day as a founder / CEO, what 3 factors keep Sam growing & drives him forward.
Round 3: The Future of Transport
Unboxing Uncensored: The case against remote work.
Check out Zeelo: https://zeelo.co/
Request to join The Unboxing Gym: https://www.linkedin.com/groups/9050052/

Patrick is the founder of TOMII, whose mission is to make financial coaching and wellbeing accessible for everyone and to help people have a better relationship with money. Previously, Patrick worked in the sponsorship team at Manchester United.
Round 1: The shame and embarrassment that most people feel around money and the most embarrassing day of Patrick’s life.
Round 2: Managing money as an employee vs managing your money when self-employed, and the key differences. Tips for how to get a better handle on personal finances.
Unboxing Uncensored: The case against buying a house.
Check out TOMII: https://www.tomiiacademy.com/