13 episodes

Prof. Veer from the University of Canterbury speaks to some marketers, movers and shakers who are making waves or just cool people to talk to in Aotearoa New Zealand and beyond.

VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer Prof. Ekant Veer

    • Business
    • 5.0 • 1 Rating

Prof. Veer from the University of Canterbury speaks to some marketers, movers and shakers who are making waves or just cool people to talk to in Aotearoa New Zealand and beyond.

    Tori McNoe - Keeping Space and Giving Voice

    Tori McNoe - Keeping Space and Giving Voice

    In this discussion with Tori McNoe we talk about how she is weaving knowledge systems together to the benefit of all but also how she’s navigating the world of supporting rangtahi Māori (young Māori) and working to give them a voice in our society.

    • 41 min
    Marketing Manipulation - An Accompanying Kōrero to James Oram’s Exhibition ”By Spectral Hands”

    Marketing Manipulation - An Accompanying Kōrero to James Oram’s Exhibition ”By Spectral Hands”

    This is my talk on Marketing Manipulation that accompanied the art exhibition ”By Spectral Hands” by local artist, James Oram.

    • 56 min
    Health, Marketing, and Leadership During a Pandemic

    Health, Marketing, and Leadership During a Pandemic

    A discussion with Sir Ashley Bloomfield and Prof. Stacy Wood about their experiences of driving change during the COVID19 pandemic.

    • 28 min
    Fun Fluff to Serious Stuff - Meg Nelis on Promoting Wellbeing

    Fun Fluff to Serious Stuff - Meg Nelis on Promoting Wellbeing

    Meg Nelis has spent her life advocating for positive mental wellbeing amongst young people. She draws on the very best 'book' knowledge, with practical tips and weaves them together in her own journey of mental wellbeing. We do touch on our own experiences of mental wellbeing so this is a trigger warning for those who struggle with depression, anxiety, or eating disorders. We don't go into depth on these subjects, but it's worth noting. 

    • 53 min
    Anton Matthews - Hustling, Entrepreneuring and Educating

    Anton Matthews - Hustling, Entrepreneuring and Educating

    My kōrero (chat) with Anton Matthews - founder of the Hustle Group, and how he uses his business platform to teach te reo Māori and build up the next generation of Māori leaders.

    • 57 min
    Liam Donnelly - Walking that line

    Liam Donnelly - Walking that line

    I love Liam's approach to comms, marketing and life. He's walking that line of reach and relevance in a manner that taps into what is happening in our world. Sometimes that can be considered 'off-brand' in some marketers' minds, but it works for him and his brands. Hear him talk about how he engages, how he decides what's 'too far' and what he things the future of this industry needs to allow brands to be unapologetically authentic.

    • 46 min

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