Why You Should Niche The Journey w/ Jason Le

Is it better to be niche or be a generalist and market to everyone?

Something to consider is your target market doesn't necessarily have to be your only target market.

Just because you market to one particular segment, it doesn't mean you don't take on other types of customers.

But, if you want to stand out and gain traction, you need to be known for something.

When you pick everything, you are nothing to nobody.

When you pick one thing, you are something to somebody.

It is better to go narrow and then go wide in your marketing.

But that doesn't mean in the beginning you have to turn away customers.

You can have your cake and eat it too.

Just don't tell anyone you had both.