Women in Influencer Marketing Women in Influencer Marketing

Today we’re speaking with Ronni Martin and Georgina Whalen of Cookit Media and APR Consulting.



In this episode, the host returns after a three-week hiatus with personal news about her pregnancy and the challenges that came with it. The discussion shifts to the intricacies of influencer marketing, featuring a conversation with guests Georgina Whalen and Ronnie Martin, Atlanta ambassadors for Women in Influencer Marketing (WIM). They explore topics such as the importance of authentic content, pet peeves with brand collaborations, and the underestimated influencer market in Atlanta. The episode also highlights an upcoming WIM event in Atlanta and provides practical advice for both brands and influencers to improve their strategies.



Timestamps:

00:00 Introduction and Personal Journey

00:28 Podcast Break and Personal News

04:04 Introducing Special Guests

07:27 Guest Backgrounds and Influencer Marketing

18:15 Pet Peeves in Influencer Marketing

30:34 Identifying Industry Gaps and Missed Opportunities

31:18 Challenges in the Current Job Market

31:48 Marketing Strategies and Consumer Behavior

42:35 The Importance of Diversifying Content

44:33 Creators' Fears and Algorithm Myths

50:51 Building Owned Channels and Communities

52:42 Upcoming Networking Event in Atlanta

56:02 The Vibrant Influencer Scene in Atlanta

01:00:39 Connecting with the Guests

01:02:08 Conclusion and Call to Action



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Today we’re speaking with Sourma Khoury, Influencer Marketing Consultant.



With over 8 years in the influencer and creator economy, Sourma has collaborated with Fortune 500 brands across gaming, tech, and beauty, including Meta, Epic Games, and L'Oréal. She has also worked with prominent creators like Kirsty Sarah and Alicia McCarvell. Driven by a passion for transformative creator potential, Sourma excels in crafting compelling narratives that foster brand success and vibrant communities.



Timestamps:

00:00 Embracing Individuality and Mental Health Awareness

00:35 Welcome to the Wynn Podcast: A Special Episode on Mental Health

01:17 Announcing the Best in Influencer Tech Event

03:32 Diving Deep into Mental Health with Suarma Kauri

07:31 The Journey Through Hormone Imbalance and Therapy

19:11 The Power of Meditation and Taking Charge of Your Health

25:54 Unlocking Focus: The Power of Sound

26:25 Navigating the Digital Age: Social Media and Attention

27:52 Personal Strategies for Stress Relief and Focus

28:58 Introducing Caveat: The AI-Powered Contracting Platform

30:34 Coping Mechanisms and Emotional Regulation

33:46 Navigating Relationships and Mental Health

41:24 Self-Care and Mental Health Strategies

44:19 The Impact of COVID-19 on Mental Health and Social Behavior

51:34 Closing Thoughts on Mental Health Conversations



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Today we’re speaking with Julianne Skrivan of Her Campus Media.



This episode of the WIIM podcast focuses on the impact and importance of community within the content creation industry, highlighting the opportunities for networking and skill-building among new and established influencers. It introduces Her Campus Media's role in supporting college-aged and recently graduated individuals through its online communities and the Certified Influence program, aimed at providing education and credentials to influencers. The discussion covers the dynamics between brands and creators, the challenges they face, and how education and a sense of community can empower creators to professionalize their passion. The episode emphasizes the need for inclusivity in content creation and the importance of continuous learning and adaptation in an ever-evolving digital landscape.







Connect with her:

@julianneskrivan (IG)

@hercampusmedia (IG)

@hercampus (IG + TikTok)

@influencehercollective (IG + TikTok)

@campustrendsetters (IG + TikTok)

@cfashionista (IG + TikTok)





Timestamps:

00:00 Welcome to the WIM Podcast: Community and Connection

00:41 Exciting Updates from WIM: Events and Membership Perks

02:25 Diving Deep into Gen Z: Influencers and Education

03:28 Spotlight on Julianne Scriven and Her Campus Media

16:31 Exploring the Certified Influence Program

21:07 The Power of Community in Influencer Marketing

24:23 Exploring the Future of Content Creation and Certification

24:59 The Impact of Certified Content Creator Programs

25:51 Adapting to the Ever-Changing Influencer Space

26:37 Celebrating Achievements: Diplomas and LinkedIn Badges

27:10 Introducing Caveat: The AI-Powered Contracting Platform

29:41 The Role of Certified Influencers in Brand Partnerships

31:13 Understanding the Needs and Aspirations of Content Creators

33:32 Addressing Predatory Practices in the Creator Economy

35:43 Empowering Creators with Education and Confidence

41:06 Envisioning an Inclusive Future for Influencer Marketing

44:18 Connecting with the Community and Further Resources



Want to join WIIM's Membership?

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http://www.instagram.com/iamwiim






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Today we’re speaking with Dawn Andrews of Free Range Thinking.

We spoke about using AI to take the stress out of scaling your business. How AI can help bring out the best in your people and put the right people in the right seats as you grow. How AI can be your personal business therapist, making decision-making less guessing and more guided journey and How AI can help you get out of your corporate role faster and into your own company



Timestamps:

00:00 Navigating Layoffs and Career Transitions

00:34 Welcome to the Women Influencer Marketing Podcast

01:11 Exploring AI in Business and Personal Growth

03:05 Introducing Dawn Andrews: A Trailblazer in Business Strategy

03:53 Deep Dive into AI: Transforming Business and Personal Efficiency

04:50 Upcoming Events and Community Engagements

09:49 Dawn Andrews on Entrepreneurship and AI Integration

14:39 AI as a Game Changer in Business Operations

20:57 Personalizing AI for Business Growth

23:49 AI's Role in Enhancing Team Productivity

25:06 Harnessing AI for Content Creation and Improvement

26:22 Navigating the Nuances of Tone with AI

28:27 Introducing Kavya: A Game-Changer for Contract Review

30:02 Exploring the Wide World of AI Tools for Business

32:25 Making AI Work for You: Practical Business Applications

36:40 AI in Decision Making: Guidance vs. Autonomy

38:23 Demystifying AI: Addressing Common Concerns and Future Prospects

45:10 Personalizing AI: From Business Strategy to Home Organization

48:08 Connecting and Learning More About AI Applications



WIIM Presents Best in Influencer Tech:

https://iamwiim.com/tech/



Tools mentioned in this episode:

https://chatgpt.com/

https://openart.ai/

https://claude.ai/

https://manychat.com/

https://zapier.com/



Dawn Andrews Free Resource:

https://dawnandrews.com/aistrategyframework



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Join WIIM’s upcoming events near you!

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Today we’re speaking with Shaine Griffin of SAG-AFTRA.



Shaine is the Manager of Contract Strategic Initiatives & Podcasts at SAG-AFTRA and comes to this work with a real passion for how talent and advertisers are navigating new and emerging platforms. She spent many years exploring how influencers and SAG-AFTRA intersect and was instrumental in the development of the Influencer Agreement, which she now also administers. Shaine brings to her work experience in labor organizing, community organizing and business affairs.



Connect with her:

shaine.griffin@sagaftra.org

Influencer@sagaftra.org



Timestamps:

00:00 Navigating Work Opportunities and Flexibility

00:36 Welcome Back to the Pod: Addressing Industry Challenges

02:13 Advocacy and Support for the Influencer Community

04:15 Exploring the Influencer Agreement with SAG-AFTRA

14:44 The Benefits of Joining SAG-AFTRA for Creators

21:04 Understanding Union Contracts and Creator Rights

26:00 Empowering Creators: The Influencer Agreement Explained

31:22 Building a Sustainable Future for Creators

33:42 Navigating Influencer Agreements and Community Feedback

34:05 Challenges and Solutions in Influencer Collaborations

35:57 Educational Initiatives for Creators and Influencers

37:26 Introducing Caveat: An AI-Powered Contracting Platform

38:56 The Predatory Nature of the Entertainment Industry

40:23 Empowering Creators Through Education and Union Membership

40:44 Understanding SAG-AFTRA's Role and Benefits for Creators

43:01 Navigating Union Membership and Talent Management

49:27 Demystifying the Transition to Union Membership for Creators

56:25 Resources and Support for Navigating the Creator Economy

01:01:07 Closing Thoughts and Encouragement for Engagement



Want to join WIIM's Membership?

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http://www.iamwiim.com/events



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This episode highlights issues related to late payments for creators and influencers, particularly with a company named Captivate, which is alleged not to be paying its creators on time. The host discusses the importance of advocacy for members within the Women in Influencer Marketing (WIM) community, the power of using social media platforms for raising awareness, and the resources such as masterclasses and networking opportunities that WIM offers to its members. Additionally, the episode touches upon the challenges of managing contractual agreements and introduces Caveat, an AI-powered contracting platform, as a solution. The underlying message emphasizes the importance of speaking up against injustices within the creator economy and holding businesses accountable for their practices.





Timestamps:

00:00 The Struggle with Late Payments in the Creator Economy

00:37 Introducing Women in Influencer Marketing (WIIM)

01:35 A Deep Dive into the Captivate Payment Controversy

11:13 The Power of Speaking Up and Advocacy

14:25 Closing Thoughts and Next Steps



Want to join WIIM's Membership?

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