Your Podcast Website Dave Jackson

In today's episode, we're diving into a common yet critical mistake many podcasters make with their websites—using a multi-episode audio player that offers zero SEO benefit. I'll break down why it's essential to treat each podcast episode like a dedicated blog post, how to effectively use single-episode players and the importance of including detailed show notes with useful links. By optimizing your website this way, you can significantly boost your SEO, increase engagement, and make it easier for your audience to find and share your content. Stay tuned as we explore the steps to elevate your podcast's online presence!
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Mentioned in this episode:
Profit From Your Podcast: Turn Your Listeners Into a Livelihood
Check out my book Profit From Your Podcast: Proven Strategies to Turn Listeners Into a Livelihood. NOW AVAILABLE AS AN AUDIO BOOK.
Profit From Your Podcast


This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Today I dive into the often-overlooked aspect of SEO: optimizing images.
You'll learn simple tweaks—low-hanging fruit that can significantly boost your search engine visibility. From using descriptive file names and alt text to resizing and compressing images, we'll cover practical tips you can implement right away. Plus, we'll discuss tools and plugins, like Swoosh and Rank Math, that simplify the process, for Podpage users and for WordPress users. Whether you're a seasoned podcaster or just starting, these strategies will help you enhance your online presence and make your images work harder for you. Tune in and let's optimize those images together!
Quick FixesUse keywords in your file names.
Use hyphens to separate words in your file names.
Make descriptive alternate descriptions.
Resize Your Image (before uploading).
Social Preview Images (1200X630).
WordPress UsersUse a CDN Content Delivery Network like Bunny.
Create an Image Site Map.
Alt Text Plugin for WordPress Users (see image on website)
Mentioned In This EpisodeJoin the School of Podcasting
Website Resources
Listen to Your Podcast Website

RankMath Plugin
Bunny CDN
Alt Text Plugin
Mark at PodcastBranding.co
Squoosh Free Image resizer and compression tool
TinyPng
Tiny JPG
Podcast Hot Seat
Much of this episode was based on an article, "How to Optimize Images for Search Engines & Users" from Semrush


This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Today I delve into the world of WordPress plugins and explore how Rank Math, a lesser-known plugin, stands out in the realm of SEO tools. I also compare the free versions of Rank Math, Yoast SEO, and All in One SEO, we uncover the unique features that Rank Math offers without the need for a premium upgrade.
From easy redirects to advanced custom fields and local SEO capabilities, Rank Math impresses with its comprehensive functionality. Join us as we break down the key features and pricing options of Rank Math and discover why it's a top contender in the world of WordPress SEO plugins.
(As an affiliate, I earn from qualifying purchases through some—but not all—of the following links. But I recommend things I truly believe in, regardless of earnings.)
Mentioned In This EpisodeJoin the School of Podcasting
Website Resources
Listen to Your Podcast Website

MathRank SEO Plugin
Yoast SEO Plugin
All-In-One SEO Plugin
Full Comparison
Follow the Show and Never Miss an Episodeyourpodcastwebsite.com/follow
This show is part of the Power of Podcasting Network. This is episode 6.
Mentioned in this episode:
Check Out TryPodpage.com and Build Your Website in 10 Minutes
If you're tried of trying to force a podcast website into Squarespace, or Wix and you've had it up to here with the endless plugin and theme updates of WordPress then you need to check out TryPodpage.com you can build a podcast website in 10 minutes or less without having to learn a bunch of coding. Worried about a learning curve, check out the free course at www.learnpodpage.com
Profit From Your Podcast: Turn Your Listeners Into a Livelihood
Check out my book Profit From Your Podcast: Proven Strategies to Turn Listeners Into a Livelihood. NOW AVAILABLE AS AN AUDIO BOOK.
Profit From Your Podcast


This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is part of Google’s Search Quality Rater Guidelines—the handbook that real people use to evaluate the quality of search results.
Whether you're new to content creation or a seasoned podcaster, understanding these principles can help you produce high-quality content that ranks well and builds trust with your audience.
If you're using AI to save time, these are the items you would want to add to your AI-generated content to rank better with Google.
It boils down to writing good content and then being transparent about who the author is. Google wants to know the person that's writing this content is a legitimate source of information.
Mentioned In This EpisodeJoin the School of Podcasting
Website Resources
Listen to Your Podcast Website

What Are E-E-A-T and YMYL in SEO & How to Optimize for Them - Semrush website
Taking the ‘OH NO!’ Out of SEO - Lauren Gaggioli on the Creator News Live show
Semrush Authority Score - Tool
Mentioned in this episode:
Podpage Keeps Getting Better
As your podcast grows, managing incoming messages becomes crucial. Message category routing directs inquiries to the right team member based on the listener's selected category, ensuring prompt and efficient responses. You can make your own categories and route them to the proper email address. COOL!
Build your website is less than 10 minutes with NO CODING.
Podpage


This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Today, we’re checking out website analytics and the various tools available to help you understand what is going on with the visitors to your site (so you can adjust your design to meet your goals).
Whether you're a seasoned marketer or just starting out, understanding your analytics is crucial in navigating your website's success. From ubiquitous platforms like Google Analytics to more specialized tools like Monster Insights, Fathom, and Mouse Flow, we'll explore how these tools can demystify visitor behavior, improve your site's performance, and ultimately help you achieve your digital goals.
The following list may include affiliate links, meaning I may receive a small fee if you buy it (but there is no extra charge).
Mentioned In This EpisodeJoin the School of Podcasting
Website Resources
Listen to Your Podcast Website

Survey About This Episode
https://podclick.me/thoughts
Google Analytics
https://analytics.google.com
Google Analytics Plugin
https://wordpress.org/plugins/google-site-kit/
Google Analytics Academy
https://analytics.google.com/analytics/academy/
Monster Insights
https://supportthisshow.com/optinmonster
Fathom Website Stats
https://supportthisshow.com/fathom
Hot Jar
https://www.hotjar.com/
Mouse Flow
https://supportthisshow.com/mouseflow
Bolding Vs Headings
See Video
Comments
Click to leave your feedback for this episode
Full description on the website at yourpodcastwebsite.com/4
Episode 3 with Greg Merrilees
yourpodcastwebsite.com/3
Link Whisper
https://supportthisshow.com/linkwhisperer
Mentioned in this episode:
Podpage Makes Things So Easy
It's hard to get people to your website when they are listening on the treadmill. With Podpage it automatically creates a /follow page for people to subscribe and follow your show. Wen you enter your episode number it uses that for a /number link. It even counts how many time a link has been clicked.
Podpage


This podcast uses the following third-party services for analysis:

OP3 -...

Welcome to another enlightening episode of "Your Podcast Website." Today, we dive deep into why starting with a clear purpose can dramatically influence your online presence.
Joined by the talented Greg Merrilees from Studio1 Design, we'll explore effective website strategies, the critical role of design and copywriting, and how these elements combine to solve your audience's problems. This discussion is packed with actionable insights. Transform your website into a more powerful tool that resonates with your listeners.
Check out Greg at studio1design.com and go through his quiz at studio1design.com/dave
Mentioned In This EpisodeStudio1Design.com/dave
Elementor
WP Engine
Figma
Mailerlite
Convertkit
Constant Contact
Spin Selling Book
Jab, Jab, Right Hook Gary V
Building a Storybrand
Streamable Platform
Ecamm Live
Jordan Harbinger Sponsor Page
Mouse Flow
Mentioned in this episode:
Check Out TryPodpage.com and Build Your Website in 10 Minutes
If you're tried of trying to force a podcast website into Squarespace, or Wix and you've had it up to here with the endless plugin and theme updates of WordPress then you need to check out TryPodpage.com you can build a podcast website in 10 minutes or less without having to learn a bunch of coding. Worried about a learning curve, check out the free course at www.learnpodpage.com
Profit From Your Podcast: Turn Your Listeners Into a Livelihood
Check out my book Profit From Your Podcast: Proven Strategies to Turn Listeners Into a Livelihood. NOW AVAILABLE AS AN AUDIO BOOK.
Profit From Your Podcast


This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy