The Brief by MEPRA Middle East PR Association (MEPRA)

As May is Mental Health Awareness Month, we explore the crucial topic of mental health with PR professionals in MENA. We discuss strategies for managing stress in the fast-paced world of public relations, the importance of mental health awareness, and the support systems available within the industry.

Featuring:
Kate Midttun - MEPRA Chairperson, Founder & CEO, Acorn Strategy
Scott Armstrong - Founder, Mentl
Tania Kteily - MEPRA Youth Board Vice President, Account Director, Weber Shandwick MENAT
Kevin Teixeira - Co-Founder and Managing Director of The Warehouse Gym

Produced by LPME Studios. www.lp.me

In this episode of The Brief, MEPRA Executive Board Member & SVP Communications of Mubadala, Neda Shelton, speaks to Brian Lott, Chief Communications Officer at Mubadala, Chair of the Arthur W.Page Society, and former MEPRA Chair, to discuss the ESG and Stakeholder Capitalism, and the role of
Communications Leaders - focusing on the recent CCO Guide released by Page.

In this episode of The Brief, MEPRA Executive Board Member & CEO of Acorn Strategy, Kate Midttun, speaks to Parry Headrick, the Founder of Crackle PR; Elise Misse, Global Communications Measurement Manager and Double‐Gold AMEC Award Winner for Global Communications Measurement and Evaluation, and last but not least Annabel Amann, Global Head of Client Experience at Acorn Strategy, to discuss the importance of measurement in PR and how it is an integral part within the communications industry.

This episode will delve into  Mubadala’s recent campaign, “Investing in innovation: The future is here”. The exciting film explores how Mubadala is building future economies for a sustainable tomorrow, and includes interviews with leading UAE figures who have contributed significantly to the development of the UAE by leveraging advanced technology and innovative thinking. We will hear how the campaign came to life and the communications strategy developed to support the launch of the film.

This episode of the brief is hosted by MEPRA Youth Board VP, Hanisha Lalwani who will interview bestselling author, creative writing lecturer and communications professional Jessica Jarlvi to discuss the power of storytelling, not only in creative writing but also as a tool to engage and connect with your audience as a brand. They also discuss the MEPRA Youth Board Creative Writing Competition, which is now accepting entries. Visit mepra.org/creativewritingcomp for more. 

This episode of the brief will feature an interview with Jack Pearce, MEPRA Founder, former Chair and Founder of Matrix Public Relations. Taryam and Jack will take a look back to where it all began with MEPRA and how far we have come as we celebrate 20 years of supporting communications professionals in the Middle East.