74 episodios

The podcast about DRTV, marketing on television/internet, tv shopping networks, infomercials and commercials, hosted by 30 year veteran of the television shopping industry, Shawn Wilsie.

Are We On The Air?‪©‬ Shawn Wilsie

    • Economía y empresa

The podcast about DRTV, marketing on television/internet, tv shopping networks, infomercials and commercials, hosted by 30 year veteran of the television shopping industry, Shawn Wilsie.

    ShopHQ comings/goings and part II of the forgotten shopping networks

    ShopHQ comings/goings and part II of the forgotten shopping networks

    Step into the intriguing world of retail drama with our podcast as we kick off with the jaw-dropping antics of a QVC host, rumored to have uttered something utterly absurd. But that's just the tip of the iceberg! Next, we whisk you through the bustling corridors of ShopHQ, catching you up on all the latest buzz, before delving into the sales saga of ShopLC.
    But wait, there's more! Brace yourself as we unravel the mysterious downfall of two forgotten retail giants: TelShop and STN - Shop Television Network. What secrets lie behind their demise? Join us as we embark on an investigative journey to uncover the groundbreaking strategies and fatal missteps that sealed their fates. Don't miss out on this thrilling retail rollercoaster ride!
     
    http://www.youtube.com/@ShawnWilsie

    • 30 min
    QVC/HSN Q1 results, Shop HQ happenings, what the host says vs what the viewer hears

    QVC/HSN Q1 results, Shop HQ happenings, what the host says vs what the viewer hears

    Step into the captivating world of retail dynamics as we dive headfirst into the latest buzz swirling around QVC/HSN, revealing the intriguing results stemming from its parent company, Qurate. But hold onto your seats, folks, because this isn't just your average rundown – it's a rollercoaster ride of analysis that'll leave you on the edge of your seat, eagerly anticipating what comes next.
    And what about ShopHQ? While they may have been flying under the radar lately, we're not letting them slip through the cracks. Join us for a lightning-fast peek into the world of ShopHQ, uncovering any hidden gems or surprises that might be lurking just beneath the surface.
    But wait, there's more! Prepare to have your mind blown as we unravel the enigmatic mysteries of communication and the law. Ever heard the phrase "what you say may not be what the viewer hears"? Buckle up as we embark on a whirlwind lesson, exploring the fascinating interplay between words and interpretation, leaving you questioning everything you thought you knew about language and perception.
    So grab your popcorn and get ready for a show like no other, where every twist and turn promises to keep you on your toes until the very last moment. Welcome to the world of retail analysis and legal intrigue – it's going to be one wild ride!

    • 24 min
    The obscure TV shopping networks of the 80s

    The obscure TV shopping networks of the 80s

    Once upon a time, there were daring networks that boldly proclaimed, "We've got this!" Armed with ambition and determination, they ventured into the ever-evolving landscape of television commerce. Yet, despite their valiant efforts, their journeys ultimately led them to fade into the abyss of oblivion. Some bid farewell with a resounding fanfare, while others silently slipped away, leaving behind nothing but echoes of their existence.
    Today, we embark on a nostalgic journey through the annals of television history, reminiscing about the forgotten pioneers such as CDN (Consumer Discount Network), Sky Merchant, The Caravan of Values, and the National Shopping Club. These names may not ring a bell to many, but their stories are etched into the fabric of a bygone era, waiting to be rediscovered by curious minds.
    But fear not, intrepid explorers of nostalgia! For those intrigued souls yearning to uncover the secrets of these lost networks, the Shawn Wilsie YouTube channel stands as a beacon of enlightenment. Dive into the archives and unearth the treasures of television's past, where every click unveils a piece of forgotten history. Join us on this voyage of rediscovery, where the allure of the unknown beckons and the memories of yesteryears await your exploration.
    Tom Oszman's TC Media Now website
    Shawn Wilsie's youtube containing the clips played today and many more

    • 31 min
    The best TV Pitchmen of all time

    The best TV Pitchmen of all time

    Step into the mesmerizing world of salesmanship as we embark on a thrilling exploration of the greatest pitchmasters to ever grace the stage. Breaking barriers and defying stereotypes, these titans of persuasion transcended gender norms, leaving an indelible mark on the fabric of advertising history.
    From the bustling boardwalks of Atlantic City to the bright lights of the big screen, these masters of the pitch emerged from obscurity to captivate audiences worldwide with their unparalleled selling prowess. But their journeys were anything but ordinary – fueled by ambition and charisma, they ascended to heights previously unimaginable, carving out a legacy that would echo through the annals of time.
    Join us as we unravel the tales of these unsung heroes, shedding light on their extraordinary feats of persuasion and the secrets behind their magnetic allure. Whether they were hawking gadgets or peddling dreams, their ability to connect with audiences on a visceral level set them apart as true legends of the trade.
    So prepare to be mesmerized as we pay homage to the trailblazers, the visionaries, and the ultimate pitchmen and women who dared to defy convention and redefine the art of selling. It's a journey you won't want to miss, filled with intrigue, inspiration, and the undeniable power of persuasion.

    • 30 min
    The Shawn Show, AKA shameless promotion of his YouTube page

    The Shawn Show, AKA shameless promotion of his YouTube page

    This show is all about the "Are We On The Air?" YouTube page, and some new content which is now there.  The page now features more clips from obscure shopping networks.  Ever hear of STN Shop Television Network?  How about USA Direct?  

    • 7 min
    Infomercial and Shopping Network's Sales Tricks They Use

    Infomercial and Shopping Network's Sales Tricks They Use

    Step into the captivating world where the time-honored traditions of Infomercial and TV Shopping networks echo the charismatic pitchmen of Atlantic City's bustling boardwalks in the glamorous 1940s. Unveil the secrets behind the enduring allure of phrases like "but wait, there's more!" and the tantalizing dance of price drops, as we delve into the artistry of persuasion on this gripping episode. While giants like JTV and ShopLC continue to wield these tools with finesse, the titans of QVC, HSN, and ShopHQ have forged new paths. Yet, amidst the evolution, there's a compelling argument that these age-old tricks still possess the magic to captivate and compel.

    • 29 min

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