Selling on Amazon - whether you sell on Amazon UK or USA, how to sell stuff - especially white label products - at a profit!
Using your Amazon seller account, as an amazon uk seller, how do you find the best products to sell online? How do you sell things on Amazon? What are the best selling products online? How do you get your own label products made? How do you increase sales on Amazon?
Our experts answer these questions and more - experts like Greg Mercer of Jungle Scout, Will Tjernlund, Manuel Becvar, Chris Green, Kevin King, and many many more.
Whether you are trying to get Amazon product research right; help sourcing from China; optimizing Amazon listings; dealing with Amazon PPC (aka Amazon ads) - we've got you covered!
Amazon Customer Service Strategy with Greg Reynolds of Zonsupport Part 2
Greg Reynolds is the founder and CEO of ZonSupport, they are customer care experts for Amazon.
Greg was originally from New Zealand but is currently in Thailand as a digital nomad.
Today we are going to discuss if Customer Service is just a commodity or is it something more?
Check them out here:
* The times where you should be taking customer service emails/ tickets
* Why Native speakers matter even if they are typing not only speaking
* Why something as small as a product insert can take your business one step further
* How to begin with the end in mind
* The 3PL Fulfilment juggle stock
* How to improve your feedback score
Life After Exit with Ben Leonard of Ecom Brokers
So many Amazon business owners these days are very focused on selling the business.
And rightly so. With values of over $1 Million for a business that could be just 3-4 years old, and with 60%+ of ALL the money you EVER make from your business coming at exit, it makes total sense!
But what happens if you're successful? Like the dog that caught the car, you need to know what to do if you actually achieve the dream? What do people actually do with their lives and money?
Well, Ben Leonard sold a private label Amazon-focused business for 7 figures within just 3 years of starting. He shares with us some of his experiences of life after Exit.
What You’ll Learn
* A brief overview of Ben and his background
* How Ben started his journey on Ecommerce
* The reason for selling the brand - a methodical approach from Ben
* Timing is crucial when selling a brand based on Ben's Experience
* The process of selling your business
* The drawbacks of actually selling your business
* Get your free consultation with Ben Leonard
* Find out more abouts Ecom Brokers
12 Principles of Product Development Part 3
When people talk about “Amazon Private Label”, the smarter ones also talk about “differentiation”. In short – how do I make my product better than what else is out there on Amazon?
But how do we do this in a world of hyper-competition?
Today, in our 3rd and final episode in our discussion of private label product development, we cover principles 9 through 12 of Michael’s 12 principles to try to answer this question more deeply than ever.
What you’ll learn
* Why talking to users while developing your product is critical
* Why scaling issues should NOT be your focus at the start of a new project, business or product
* The multiple upsides of quick iterations
* Why low MOQ beats capacity to scale when sourcing
* Why mentality matters and how it changes everything else
* What iterating is and why it’s so critical
* How “failing fast” is the fastest way to finding what works
* Kickstarter – crowdfunding site for startups/new products
* Ycombinator – co-founded by Paul Graham (company motto: “Make something people want”)
* The Corridor Principle – Robert Ronstadt
E-commerce and Business Books Mentioned
* Tom Peters: In search of Excellence – (UK Amazon)
* Jim Collins: Great by Choice – (UK Amazon)
* Steve Anderson: The Bezos Letters: 14 Principles to Grow Your Business Like Amazon – (UK Amazon link)
Profit maximization on Amazon ("Protect Your Amazon Profit" Series Part 1)
Maximising your Amazon Profits
Profit Maximisation on Amazon has always been a nice to have. In the current tough economic times, it’s become a must-have.
Is it the 1970s again?
In the current climate of global economic uncertainty, it is more important than ever for ecommerce businesses to focus on profit maximisation. With inflation on the rise in both the UK and the US, and recent reports of strikes and walkouts in both countries, the need to maximize profits has never been more apparent.
Here are some of the 1970s resonances:
* Oil price shocks due to war
* UK, esp US Inflation edging into double digits (currently 9+% annually in UK)
* nationwide train strikes in UK (biggest since 1989) (
* RMT union members voted to strike after their demand for a 7% pay rise was rejected in favour of a 3% offer)
* London Tube (Underground aka subway) multiple strikes
* staff at British Airways voted for a walkout again over pay
* USA: Strikes by Southwest Airlines pilots
Why does profit maximisation matter?
While it is important to increase revenue, this should not be done at the expense of profit. In fact, in difficult economic times it is even more important to focus on profit maximization.
* This is because profit is the best source of cash flow, and cash flow is the most important factor for business survival.
* Businesses without profits have little to no value. This is because profits are essential for businesses to grow and be successful.
* Finally, businesses without profits mean you can't pay yourself!
How to increase your Amazon profits
There are a number of ways to maximize profits, but one of the most important is pricing.
pricing is a key factor in ensuring that your product is profitable. It is also important to understand how branding can impact your conversion rate and the price you can charge for your product.
Another important factor to consider is the private label/custom business model. This is a model where businesses create their own products and sell them under their own brand. This can be a great way to maximize profits, but it is important to understand the limitations of this model.
Clear financial numbers
The best way to maximize profits is to have a clear understanding of your financial numbers and to make informed decisions about your business. A mastermind or community can help you understand the reality of your business and your colleagues' businesses. There are quite a few things that need to be considered when selling a business, even for advanced sellers.
Profit maximization is important, especially in uncertain times. Running a lean ship is key to maximizing profits. The Amazon Profit Killer Quiz can help you determine which factors are causing the biggest loss of profits in your business. Solutions to these problems will also be provided.
If you want to learn more about how to be successful in the digital ecommerce marketplace, tune in to the next episode of the 10K Collective Podcast
What’s coming up in this mini series on Profit Maximisation
- Make the most revenue per unit - pricing and re pricing
- Stay in stock - Stock control
- See things coming, double down on what works, stop things that don’t - Profit/numbers clarity
- Save wasted money, get ROI - Amazon ads
- Get more sales per 100 visitors, & better price: Branding
- Get YOUR cash out of Amazon - Reimbursement
- Understand how you make profit, what you’re doing: Business models
- Understanding what the PL biz model can and can’t do for you: Private label model clarity
How to Drive External Traffic to an Amazon Listing - Simple Affiliate Traffic for your Amazon Products with Farzad Rashidi
Most Amazon sellers spend 95% of their time ranking their products on Amazon itself. Of course that’s a very very important thing to get right. But what if you could drive external traffic to your listing on Amazon? You could obliterate the competition - and they wouldn’t even know why!
Of course, many sellers try highly involved things including social media influencers. And yes - although it’s a lot of work, done right it can give a big surge in traffic. The tragedy of this though is that the traffic may be impressive - but it’s a one-off. It’s a one-time traffic solution to an ongoing traffic problem. In other words, that isn’t really much of a solution to boosting your Amazon ranking.
Instead, today Farzad Rashidi of Respona tells us simple but very powerful techniques to find exactly who to approach who can give you ongoing traffic. Traffic that can give you consistently increased sales, and boost your rankings each and every month. It turns out that it’s all much simpler than you might think!
What You’ll Learn
* The simple ways to get Affiliate traffic for your Amazon Products
* How does everyone win when using on the Amazon
* A simple way to ID affiliates “listicle strategy”
* How to persuade bloggers to link to your DTC in order to get sales
* The Problem with Social media influencers are one-offs
* The Hidden Gem for Bloggers
* Get your free Respona outreach strategy hub at www.amazingfba.com/respona
* Free demo with Farzad himself
12 Principles of Product Development Part 2
“Private Label” has been a buzzword in ecommerce for several years. But what does it mean for Amazon sellers in particular (and ecommerce operators more broadly) in 2021?
How do we gain a real, sustainable competitive advantage? On Amazon, one question is paramount: How do we make our products different enough from the competition not be just shopped on Price? Get this wrong and at most you’ll make empty sales, with no profits and probably a loss. Get this right and you have a chance to make sustainable profits.
In this 2nd of 3 episodes on this topic, we dive into Michael’s principles 5 through 9 of 12 to answer these questions.
What you’ll learn
* What your “P & P” is and why it’s critical to differentiating your product
* Why talking to people matters so much…and why you DON’T talk about products initially
* Jason’s “12 Days of Christmas” campaign….and how it gave them massive insight into their customers’ buying patterns
* What “search intent” is and why it matters so much
* Why keyword research alone will never be enough to create differentiated products
* Why sourcing needs to be part of market selection
* Why local sourcing (worldwide) can be a super smart sourcing strategy
* www.Ruralhandmade.com – run by Konark Ogra
* www.Futurestatemedia.com – by Ashley Pearce
* 10K Collective Mastermind – run by Michael
* Avenue7media – Amazon Agency run by Jason Boyce
E-commerce and Business Books Mentioned
* Ash Maurya: Running Lean (includes a chapter on the “Problem interview”) – (UK Amazon link)
* Richard Koch: The Star Principle – (UK Amazon Link)
Some of the resources on this page may be affiliate links, meaning we receive a commission (at no extra cost to you) if you use that link to make a purchase. We only promote those products or services that we have investigated and truly feel deliver value to you.
Michael, host of the Amazing FBA Amazon and ECommerce Podcast, highlights all ecomm and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
So Informative, Awesome!!
I really enjoy the content you deliver, and the great interviews you conduct.Thanks for sharing!
Great show and host
Michael is an amazing host. He knows the business and he knows what he's doing. He has a lot of knowledge and advice to give to people who want to know more about the latest trends in the FBA industry and the different strategies to cope up with these trends.