Brand for Good

Lorraine Schuchart
Brand for Good

Welcome to Brand for Good, the show for purpose-driven leaders who want to build timeless brands and create sustainable impact. In other words, do well AND do good. Tune in each week to learn from Lorraine Schuchart, a disruptive brand strategist and storyteller. As an Addy Award-winning copywriter, Lorraine wrote for some of the world’s most influential brands. As an accredited public relations strategist, she created award-winning campaigns and provided counsel to multi-million dollar organizations. Now, as owner of Prosper for Purpose, Lorraine partners with clients to create peerless, profitable brands.

  1. 1 DAY AGO

    Episode 130: Build a Brand That People Love

    Most of us grew up with brands we loved—so much so that just hearing their names brings back memories. Maybe it was a product brand, like Barbie, or the pizza place where you met your friends in high school. But have you ever wondered what it takes to create a brand that people love like that? A brand that evokes joy, trust, and loyalty? That’s exactly what we’re diving into today on Brand for Good. We’ll explore how to build a brand people adore—not just for what you sell, but for how you make them feel. What You’ll Learn in This Episode: ✅ The key elements that make a brand beloved ✅ How to create an emotional connection with your audience ✅ Why consistency, authenticity, and community engagement build loyalty ✅ Real-world examples of brands that have mastered these principles ✅ Actionable steps to turn your customers into lifelong advocates I also share my five small steps you can take today to start building stronger relationships with your audience. 🎧 Listen now and start building a brand people don’t just buy from—they love, trust, and recommend! 💡 Want to learn my proven process for creating brand influence? Join my free Brand Influence Accelerator at bia.prosperforpurpose.com.  👉 If you enjoyed this episode, be sure to subscribe and share it with a friend who wants to build a brand that lasts. Let’s keep making brands that do good—and that people love. #BrandForGood #LoveBrand #BrandLoyalty #MarketingTips   Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/ Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

    10 min
  2. 11 FEB

    Episode 129: Financial Empowerment for Women

    Why do some of the smartest, most capable women still feel lost when it comes to their finances? Today, on Brand for Good I’m talking with Ed Vargo, CFP®, CLU®, CDFA® and Melana Carbary CFP®, CLU®, CDFA®, the powerhouse duo behind Burning River Advisory Group and their groundbreaking second business, enlightenHer. With years of experience in financial planning, they saw a gap in the system—one that left women without the knowledge and tools they needed to build financial security. 🔍 In this episode, we cover: ✅ How societal norms shaped the way women think about money ✅ The financial myths holding women back (and what’s actually true) ✅ Why the traditional financial system wasn’t built for women—and how EnlightenHer is changing that ✅ The Divorce Navigator Program—a first-of-its-kind tool to help women navigate divorce financially, emotionally, and legally. If you've ever wondered how financial education can change lives—or if you need a little empowerment yourself—join us for this powerful conversation.  🔥 Don’t forget to share this episode with a friend who needs to hear it!   Guest Links Websites: https://enlightenher.com/ and https://burningriverag.com/ Money Myths E-Book: https://enlightenher.com/money-myth-ebook/ 12 Steps to Safeguard Your Financial and Emotional Well-Being: https://enlightenher.com/12-steps-to-safeguard-your-financial-and-emotional-well-being/ Instagram: https://www.instagram.com/enlightenherofficial/ Ed’s LinkedIn: https://www.linkedin.com/in/edvargo/ Melana’s LinkedIn: https://www.linkedin.com/in/melanacarbaryburningriverag/   Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/ Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

    45 min
  3. 4 FEB

    Episode 128: Trends in Purpose-Driven Branding for 2025

    Welcome to this episode of the Brand for Good podcast! Today I’m talking about the top trends shaping purpose-driven branding in 2025. From aligning with social and environmental causes to leveraging AI for good, I’ll tell you how brands can stay ahead of the curve while staying true to their mission. Learn how transparency, authenticity, employee engagement, and cause marketing collaborations are redefining how brands build trust and create impact. Whether you’re a small business owner, nonprofit leader, or global brand strategist, this episode is packed with actionable insights to help you amplify your brand’s purpose in the coming year. What You’ll Learn in This Episode: Why staying informed about trends is crucial for purpose-driven brands. Key trends for 2025, including: Alignment with social and environmental causes. The importance of authenticity and transparency. How AI is being used for good. Local impact paired with global vision. Purpose-driven storytelling with measurable outcomes. Employee engagement in social initiatives. Cause marketing collaborations and sustainability practices. Advocacy for social justice and human rights. Practical tips for incorporating these trends into your branding strategy. How to ensure trends align with your brand’s mission and values. Actionable Takeaways: Identify one trend that aligns with your brand’s mission and explore how to integrate it into your strategy. Develop a transparency plan to be more open about your business’s impact. Empower employees to advocate for your brand’s mission through workshops and initiatives. Subscribe & Review: Don’t forget to subscribe to the Brand for Good podcast so you never miss an episode. If you enjoyed this discussion, please leave us a review—it helps us reach more purpose-driven leaders like you.   Brand for Good Links Grab The 9-Point Personal Brand Authority Audit: https://brandauthorityaudit.prosperforpurpose.com/ Email your thoughts about this episode: connect@prosperforpurpose.com Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/ Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

    19 min
  4. 28 JAN

    Episode 127: Authenticity Over Perfection: Building Trust Authority in the Marketplace

    Welcome to the first episode of 2025 on Brand for Good! This year, I’ll be focusing on building trust and authority.  In this episode, I’m exploring why authenticity outperforms perfection when it comes to building a brand that resonates deeply and makes a lasting impact. You’ll learn: Why authenticity is the foundation of trust and marketplace authority. How to stand out in a content-saturated world, especially with the rise of AI-generated material. Practical strategies for embracing authentic branding in 2025. Actionable steps you can take right now to create a brand that connects with your audience on a deeper level. Plus, I’ll tell you a bit about my free 9-Point Personal Brand Authority Audit—a powerful tool to help you uncover hidden gaps, clarify your positioning, and build a brand that commands respect and attention. Let’s Connect: If you found this episode inspiring, subscribe to Brand for Good and share it with a friend who’s building their brand. Don’t forget to leave a review to help others discover the show! Here’s to an authentic and impactful 2025—let’s make it our best year yet!   Brand for Good Links Grab The 9-Point Personal Brand Authority Audit: https://brandauthorityaudit.prosperforpurpose.com/ Email your thoughts about this episode: connect@prosperforpurpose.com Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/ Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

    11 min
  5. 03/12/2024

    Episode 125: From Stuck to Breakthrough with Amy Posner

    Amy Posner is a business growth mentor who helps creative freelancers take the uncertainty and complexity out of business building. Amy built six businesses, including a Manhattan design agency, a copywriting micro-agency and a $200k-plus-a-year freelance business. Through these experiences, she has learned that following someone else’s path to build your own business does not work. Every business is different, and every growth plan needs to take that into account. In this episode, Amy and I discuss what it takes to build a creative business, why the term “freelancer” doesn’t deserve the bad reputation it gets, and tips for growing your business. Amy also shares why she believes she was able to take her brand with her from one business to another—and how you can do it too!   Guest Links Website: https://amyposner.com LinkedIn: https://www.linkedin.com/in/amyposnerbusinessgrowthmentor Instagram: https://www.instagram.com/amyrposner   Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com Episode link: https://theprosperproject.libsyn.com/episode-125-from-stuck-to-breakthrough-with-amy-posner

    33 min
  6. 19/11/2024

    Episode 123: Why Expertise Matters: Choosing the Right Marketing Partner

    Would you trust an amateur with a life-or-death decision? Of course not. Still, many small business owners risk their brand’s reputation and their business success with marketing providers who lack real expertise. In this episode of Brand for Good, I break down why choosing the right marketing partner is critical to your growth and success. In this episode, you’ll learn: What separates true experts from “good enough” providers. The risks of working with inexperienced marketers—and how they can cost you. Key questions to ask when evaluating potential partners to ensure they can deliver real results. I also share tips for positioning yourself as an expert in your industry, so you can stand out and build trust with your audience. Choosing the wrong marketing partner can lead to wasted resources, missed opportunities, and even harm to your brand. This episode will equip you with the tools to make smarter, more confident decisions. Listen now and protect your brand’s future.   Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com Episode link: https://theprosperproject.libsyn.com/episode-123-why-expertise-matters

    12 min

About

Welcome to Brand for Good, the show for purpose-driven leaders who want to build timeless brands and create sustainable impact. In other words, do well AND do good. Tune in each week to learn from Lorraine Schuchart, a disruptive brand strategist and storyteller. As an Addy Award-winning copywriter, Lorraine wrote for some of the world’s most influential brands. As an accredited public relations strategist, she created award-winning campaigns and provided counsel to multi-million dollar organizations. Now, as owner of Prosper for Purpose, Lorraine partners with clients to create peerless, profitable brands.

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes and get the latest updates.

Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada