Contractor Evolution Breakthrough Academy

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP170
 
Download our FREE Interview Setup Call tool here: https://trybta.com/DLEP170
 
We’re back on the AI hype train again. Specifically, how can it help and/or hinder your hiring?
 
According to today’s guest Jonathan Whistman, AI is completely changing the recruitment game, and not just because ChatGPT can write job descriptions.
 
Jonathan is the author of The Sales Boss and the founder of WhoHire, a hiring solution for the service trades industry that uses AI prediction to help put the right people in the right roles.
 
Pretty cool.
 
But how does that impact the way you’re recruiting and hiring right now? What do you need to be aware of as AI becomes increasingly common in the HR landscape? Is there anything you can learn and apply from the data that’s been collected on job applicants today?
 
Today, we're covering all that and more.
 
Get in touch with Jonathan at jon@whohire.com or connect with him on LinkedIn: https://www.linkedin.com/in/jonathanwhistman/ 
 
 
 
See omnystudio.com/listener for privacy information.

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP169 
 
To learn more about Dave and WCP Building Renewal, click here: https://wcpbuildingrenewal.com/
 
We talk a lot on the show about residential marketing and sales systems, but the requests from commercial contractors for content they can use are beginning to pile up.
 
And that tracks. Landing commercial contracts comes with its own set of challenges. 
 
It’s a lot less catchy Facebook ads… 
 
And a lot more strategic relationship building 🤝
 
So today, we’re diving into business development and we’re lucky to have Dave Notte, Founder of WCP Building Renewal and Shack Shine, on the show today.
 
Using an incredibly dialed-in customer acquisition strategy, WCP has partnered with countless commercial property groups, residential property management companies, HOAs, and stratas over the past 20 years. 
 
If you want to learn how sophisticated commercial contractors court, land, retain, and build trust with huge clients that continue to work with them for years or even decades, this episode is a must-listen.
See omnystudio.com/listener for privacy information.

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP168 
 
And be sure to download your FREE Ideal Candidate Profile & Job Posting Tool here: https://trybta.com/DL168 
 
To learn more about Logan and The Dream Clean Team, click here: https://www.thedreamcleanteam.net/ 
 
After wasting countless hours trying to hire good people the old fashioned way—vetting applications, interviewing, probing into skills—for cleaning positions with a shorter shelf life, Breakthrough Academy Member Logan Campbell redesigned his entire hiring and onboarding process using automation, thoughtful job descriptions and streamlined interview processes.
 
An owner of an AirBnB cleaning company, Logan knows the feeling all too well. His business, The Dream Clean Team, requires a HUGE number of people to get a lot done in a very short time window.
 
In this episode, he outlines how he set up his hiring process: attracting the right type of candidate, weeding out tire kickers, mass interview scheduling, onboarding, and even retaining A-players through gamification and performance pay.
 
If you hire positions with higher turnover or seasonal workers, this one’s for you.
 
 
 
See omnystudio.com/listener for privacy information.

To learn more about Breakthrough Academy, click here: https://trybta.com/PC167 
 
If you’re getting fewer leads than ever, you’re not alone.
 
A shifting economy is changing the sales and marketing game for contractors. Gone are the days of accepting a 25% ratio as par for the course. Frankly, you can’t afford it.
 
According to today’s guest, Kevin Donnelly from Webrunner, it's time to become obsessive about sales efficiency.
 
Kevin walks us through four ways to increase your lead-to-sale ratio—basically, how you can sell more with less.
 
Webrunner is a full-service digital marketing agency that only works with contractors. We’ve had them on the show before and, seriously, they know their stuff.
 
Let’s dive in with Kevin.
See omnystudio.com/listener for privacy information.

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP166 
To download our FREE Strategic Planning Tool, click here: https://trybta.com/DLEP166 
Private equity buying up contracting companies is a popular subject lately.
You may have seen Instagram posts and articles about entrepreneurs who’ve struck it rich by selling their businesses to mysterious private equity investors.
But, what does that actually mean?
Today, we’re going to learn what it's ACTUALLY like to sell to private equity investors, from someone who's done it.
Over the course of 30 years, Steve Wheatcroft grew his humble landscaping business called Urban Life Solutions into a 30MM behemoth that - no surprise - caught the eye of private equity. 
After the deal was done in late 2019, Steve remained the CEO for another three years and helped the new ownership scale through more acquisitions to 100 MM.
And in today’s episode, he shares the unfiltered truth about what selling to private equity is really like. 
The good. 
The bad. 
And the ugly. 
And there is plenty of all three. 
Enjoy.
 
 
 
 
See omnystudio.com/listener for privacy information.

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP165 
A changing market can mean fewer leads, slower decision-making, and lower average job size.
While punchy Facebook ads, a decent website, and a Google Business profile may have been enough to get the phones ringing in the past, passive marketing is just not cutting it for contractors in 2024.
According to today’s guest Sam Taggart, now is the time to try one of the most tried and tested methods of “getting in front of your customer” — meeting them where they live. 
Literally.
As the founder and CEO of The D2D Experts, Sam helps hundreds of companies build successful and cost-efficient Door-to-Door Sales teams every year, and today, he’s going to teach us how to: 
Hire enthusiastic door knockers Build your own script using a proven framework Design a compensation plan for your D2D team …and more. If you’re door-to-door curious or looking for a more active marketing channel to add this year, this episode is a must-listen.
To learn more about Sam and his door-to-door sales coaching, check out The D2D Experts: https://thed2dexperts.com/ 
 
 
See omnystudio.com/listener for privacy information.