Ecommerce Playbook: Numbers, Struggles & Growth The Ecommerce Playbook

In this episode of the eCommerce Playbook Podcast, Taylor is joined by Steven Borrelli of Cuts Clothing. Steven shares how his brand, Cuts, launched as a small team focused on men's T-shirts and rapidly grew into a GQ giant.



He discusses the pivotal post-COVID era, navigating supply chain disruptions, inventory challenges, and the surge in demand for new products. He also reflects on lessons learned from launching products, understanding growth vs. seasonal items, and coordinating marketing, finance, and operations to drive cash-based marketing strategies.



Tune in as we unpack how to navigate unpredictable demand, refine cash flow models, and build seamless teamwork between departments. Learn about the importance of liquidation, ordering strategies, and the nuances of contribution margins. Whether you're a seasoned entrepreneur or just starting out, this episode is a goldmine of insights on building a successful e-commerce business that scales efficiently while minimizing costly missteps.



Show Notes:


Get your free ticket to Make Ads That Convert: https://bit.ly/3JTlXxa


The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

Last week, Taylor sat down with Sean Frank from Ridge and Tomer Tagrin of Yotpo to discuss the future of ecommerce SaaS companies.



This week, Taylor joins Richard to clarify an important point from that discussion — brand equity is still the difference maker for both SaaS and DTC businesses.



Show Notes:


Get your free ticket to Make Ads That Convert: https://bit.ly/3QEwaRN
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

In this special edition of the Ecommerce Playbook Podcast, Richard sits down with CTC Sales Directors Matthew Axline and Peter Hassan to discuss the most common mistakes brands make, the organizational error that destroys profitability, and the one thing they’d rather not have to say on sales calls anymore.



Show Notes:


Get your free ticket to Make Ads That Convert: https://bit.ly/4bkY5Ox
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

In this episode of the eCommerce Playbook Podcast, we've convened a panel of experts from the ecommerce industry to dive into one of the most debated topics today: SaaS pricing.

Today's discussion features insights from Sean Frank of Ridge, and Tomer Tagrin of Yotpo, with moderation by Eric Dyck from DTC. This episode promises to offer an in-depth exploration of the strategies, challenges, and innovations shaping SaaS pricing in ecommerce.

Tune in for a riveting conversation filled with expert analyses and real-world perspectives. Join us for an episode packed with valuable takeaways and straight talk from some of the top minds in the business.



Show Notes:


Get your free ticket to Make Ads That Convert: https://bit.ly/3Wg5kDe


The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

In this episode of the eCommerce Playbook Podcast, we’re diving into the world of marketing incrementality and its impact on brand growth. Join Taylor and Luke as they explore the nuances of incrementality, attribution tools, and the quest for measurable ROI.

Luke, our resident tactician, shares his expertise on how brands can strategically allocate their resources to maximize incremental contribution to their bottom line. Whether you're a marketer seeking clarity on where to invest your budget or simply curious about the evolving landscape of digital marketing, this episode is for you.



Show Notes:


Get 50% off your first month of Motion when you mention Common Thread Collective to the Motion team. https://bit.ly/44aWUiw
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

Join us for a raw and honest discussion as we dive into the evolution of company culture and the challenges faced by CTC in maintaining focus amidst changing priorities. In this episode, Orchid and Dane explore the journey of realization about the shift in priorities from personal dreams to core company objectives.



From the inception of a visionary employee program, "Tell Me Your Dreams," to the realization of its impact on company culture, we uncover the pivotal moments and reflections of leadership. Learn about the complexities of balancing personal aspirations with professional obligations and the critical role of culture alignment in driving organizational success.



Discover how this CTC navigated the transition from embracing personal dreams to prioritizing client service excellence, and the valuable lessons learned along the way. Join us as we explore the importance of setting clear boundaries, defining company purpose, and aligning culture with core business objectives.



Show Notes:



-Get 50% off your first month of Motion when you mention Common Thread Collective to the Motion team. https://bit.ly/44aWUiw



-The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.