Exit Five: B2B Marketing with Dave Gerhardt Exit Five

Dave is joined by Jason Lemkin. Jason is the founder of SaaStr, the world’s largest community of SaaS executives, founders, and entrepreneurs. Before SaaStr, Jason founded EchoSign, which was sold to Adobe in 2011. 
They discuss
Why Jason started SaaStrWhat makes a great VP of Marketing in SaaS and how to hire oneHow tech and SaaS have changed since 2020CROs vs CMOsImportance of alignment between the CEO and marketing teamTimestamps
(00:00) - - Intro

(05:14) - - Understanding the Importance of Revenue Goals

(08:38) - - Evolving Motivations and Changing Perspectives

(12:44) - - From Solopreneur to Founder: The Journey of Exit Five

(16:40) - - The Challenge of Transitioning from Solopreneurship

(18:39) - - Insights into Jason's Content Creation Process

(21:23) - - Efficiency in writing: a five-minute rule

(26:31) - - LinkedIn: A Haven for Text-Based Writers

(27:57) - - LinkedIn's Good Community and Marketing Potential

(33:23) - - Importance of Building Relationships in Business

(38:08) - - Marketing Essentials: Brand, Field, Demand, Growth

(40:45) - - Finding the Right Fit: Aligning Marketing Roles with Company Vision

(43:50) - - Finding Alignment: The Role of Marketing in Company Leadership

(48:02) - - CROs and Marketing

(50:51) - - Balancing Heads: Sales, Marketing, and Post-Sales in SaaS Leadership

(54:11) - - Event Planning

(56:06) - - SaaStr: Connecting Founders and Revenue Professionals

Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Apollo.io. 
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails. 

No email visibility means no meetings. 

This is the “silent nightmare” for marketers. You often don’t even know this is happening. 

And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool. 

That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).

Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.

Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

We're growing our team at Exit Five voice. This is a quick message from Dave about a new Content Marketing role we just opened up.
You can read more about this role and apply here on our job board.
Maybe our next great teammate is already listening to the Exit Five podcast...

Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover
Reactions to our rebrandHow to nurture the 99% of website visitors that don't convertAdvice for shipping a new websiteDark social and why you need to make it part of your strategyPS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at hi@exitfive.com, and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)

Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Apollo.io. 
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails. 

No email visibility means no meetings. 

This is the “silent nightmare” for marketers. You often don’t even know this is happening. 

And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool. 

That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).

Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.

Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Christopher Rack, CEO of pharosIQ. Chris is a seasoned leader with a track record of driving remarkable growth. With experience spanning individual contributions to executive leadership, he's led four sales organizations to achieve 10x growth in just 2-3 years. His leadership ethos prioritizes building robust processes and fostering winning cultures rooted in a human-first approach.
They discuss
The future of intent dataABM in 2024The importance of unique positioningMarketing in industries like packaging and logisticsHow to stand out in a crowded marketTimestamps
(00:00) - - Intro

(06:48) - - Embracing Timeless Marketing Principles

(08:47) - - The Impact of Positioning on Marketing

(13:44) - - Adapting to Remote Work

(16:34) - - Identifying early-stage problems and solutions

(19:41) - - Decoding Intent Data in B2B Marketing

(23:22) - - Regulation and Data Privacy in Advertising Platforms

(31:05) - - Strategies for Meaningful Outreach Using Intent Data

(31:53) - - Redefining ABM: Back to Basics

(38:06) - - Focused Sales Strategy: Quality Over Quantity

(38:58) - - ABM: Leveraging Your Network

(43:00) - - The Naming Challenge in Branding

(47:01) - - The Power of Execution Over Strategy

Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Apollo.io. 
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails. 

No email visibility means no meetings. 

This is the “silent nightmare” for marketers. You often don’t even know this is happening. 

And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool. 

That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).

Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.

Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave joins Chris Walker for a Refine Labs Expert Series event. Chris is the Founder & Executive Chairman of Refine Labs and Founder & CEO of Passetto. They discuss
The principles of building a communityLinkedIn personal vs. company page engagementThe role of executives in thought leadership contentHow companies are leveraging influencer partnershipsHow to approach LinkedIn organic and grow your audienceTimestamps
(00:00) - - Intro

(06:59) - - Importance of Community Engagement

(11:16) - - Tailoring Marketing Strategies to Target Audiences

(13:48) - - Depth Over Width in Influencer Strategy

(16:10) - - Leveraging Influencer Networks for Product Promotion

(19:20) - - Importance of Laser Focus in Content

(24:47) - - Organic vs. Paid Content Amplification

(28:31) - - Leveraging Content for Successful Advertising

(34:09) - - The 1% Mindset in Achieving Success

(37:10) - - Creation Strategies: Leveraging Existing Comfort Zones

(41:10) - - Utilizing Content Variation for Effective Marketing

(44:03) - - Investing in Employee Long-term Value

(46:38) - - Validating and Refining Effective Communication Strategies

(50:01) - Identifying Trending Topics on LinkedIn for Content Creation

Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Apollo.io. 
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails. 

No email visibility means no meetings. 

This is the “silent nightmare” for marketers. You often don’t even know this is happening. 

And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool. 

That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).

Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.

Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Dave Kline. Dave is currently the owner of SkillScouter and Co-Founder of MGMT Accelerator. He spent 20 years leading teams sized 2 to 200 at Moody's and Bridgewater before starting his own management accelerator.
They talk about leadership and management for people who want to grow their careers and take on a leadership role. This is a useful episode for anyone in B2B marketing who is or wants to be a team leader.
Timestamps
(00:00) - - Intro

(05:51) - - The Secret to Success on LinkedIn

(08:01) - - Building the Right Audience

(12:54) - - Intentional Engagement for Network Building

(15:16) - - The Essentials of Effective Leadership

(17:14) - - The Power of Hiring Right

(21:21) - - Crafting Clear Objectives and Cultural Fit

(24:26) - - Strategic Interview Techniques and Networking

(33:07) - - Simplify Email Campaign Planning

(34:55) - - Revisiting and Setting Work Expectations

(38:31) - - Taking Action to Navigate Ambiguity

(41:53) - - Assessing Resources for Improvement

(44:00) - - The Skill and Will Framework for Effective Recruitment

(46:50) - - Tools and Techniques for Effective Leadership Growth

(51:23) - - Motivating and Developing People in Business

Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Apollo.io. 
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails. 

No email visibility means no meetings. 

This is the “silent nightmare” for marketers. You often don’t even know this is happening. 

And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool. 

That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).

Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.

Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more