21 min
Freshworks’ Hyper Growth Journey From 0 to IPO with Stacey Epstein Traction
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- Business
On this episode, Stacey Epstein, CMO at Freshworks shares key lessons from the hyper-growth journey of the first India-founded B2B SaaS company to go public in the US – going from a 6-member, $1 million start-up to a 4,000+ member, $300 million scale-up leading up to IPO.
Customer-focused businesses foster a company culture dedicated to improving customer satisfaction and relationships, and that singular focus has made all the difference for Freshworks.
Specifically, Stacey covers:
- How Freshworks migrated from India to the US.
- How to run a global organization at scale and maintain consistency across the board.
- The process for deciding what product is built next.
- How founders should approach their first marketing hire.
- Advice for women who are early on in their career with CEO aspirations.
This episode is moderated by Arjun Chopra, Partner at Floodgate.
Learn more at https://tractionconf.io
Learn more about Freshworks at https://www.freshworks.com/
#product #marketing #startup #scale #growth
This episode is brought to you by:
In a digital world, customers demand more, especially from support. Intercom enables businesses to connect with their customers at exactly the right moment using powerful messaging and automation. This enables customer service teams to scale without additional investment while still providing efficient and personal customer experiences. Welcome to a whole new way to support your customers. Eligible startups get advanced Intercom features at a 95% discount. Visit https://Intercom.com/traction
Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI
Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca
Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com
On this episode, Stacey Epstein, CMO at Freshworks shares key lessons from the hyper-growth journey of the first India-founded B2B SaaS company to go public in the US – going from a 6-member, $1 million start-up to a 4,000+ member, $300 million scale-up leading up to IPO.
Customer-focused businesses foster a company culture dedicated to improving customer satisfaction and relationships, and that singular focus has made all the difference for Freshworks.
Specifically, Stacey covers:
- How Freshworks migrated from India to the US.
- How to run a global organization at scale and maintain consistency across the board.
- The process for deciding what product is built next.
- How founders should approach their first marketing hire.
- Advice for women who are early on in their career with CEO aspirations.
This episode is moderated by Arjun Chopra, Partner at Floodgate.
Learn more at https://tractionconf.io
Learn more about Freshworks at https://www.freshworks.com/
#product #marketing #startup #scale #growth
This episode is brought to you by:
In a digital world, customers demand more, especially from support. Intercom enables businesses to connect with their customers at exactly the right moment using powerful messaging and automation. This enables customer service teams to scale without additional investment while still providing efficient and personal customer experiences. Welcome to a whole new way to support your customers. Eligible startups get advanced Intercom features at a 95% discount. Visit https://Intercom.com/traction
Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI
Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca
Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com
21 min