Good Revenue Neeta Bidwai
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- Business
Modern business culture is geared towards the immediate over everything else. But the companies and leaders who win do things differently.
Good revenue is a framework for efficient, sustainable, and profitable revenue growth. It prioritizes revenue that benefits organizations in both the short & long term over bad revenue deals, which have long term and/or hidden costs. That’s why good revenue requires a different top-line strategy, goals, and KPIs.
Host Neeta Bidwai discusses topics relating to the power of pricing & packaging, how to build strong go-to-market teams, and why good revenue business models win.
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37 | The Fine Balance Between Conviction & Adaptability with Jennifer Krusius (ABS Capital, Columbia Capital, Vivacity)
Jennifer Krusius is an investor at ABS Capital. She helps companies scale, drawing on her operating experience co-founding a fiber and wireless infrastructure company, Vivacity Infrastructure Group, and as an executive at Uber.
Jennifer shares her extensive experience across various sectors including digital infrastructure, enterprise tech, and human capital management. She discusses her journey at Vivacity, when to pivot business strategies, and the challenges of achieving scale. The conversation explores customer insights, market dynamics, and the fine balance between conviction and adaptability. Jennifer also discusses the evolving landscape of investments, particularly the shift from a growth-centric to a profitability-focused approach, and offers vital advice for founders on navigating these changes. Additionally, Jennifer shares her passion for fostering diversity in the investment landscape and emphasizes the significant impact of good data and customer-centric approaches on high-performing companies.
Highlights:
00:35 Jennifer's Journey with Vivacity
01:26 Challenges and Pivots in Startups
06:19 Balancing Growth and Profitability
16:25 Navigating Investor Advice
33:02 Diversity in Venture Capital
37:47 Key Traits of High-Performance Companies
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Where to find Jennifer:
https://www.linkedin.com/in/jennifer-lee-krusius-8069661/
https://abscapital.com
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://dfnstrategy.com/goodrevenue
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36 | Monetizing eSports, M&A, and Market Dynamics with Michele Maguire (Asteri, Niko, Fabl)
Michele Maguire is an executive with extensive experience in tech, advertising, media, and entertainment, including eSports.
Michele delves into the evolution and significance of eSports, explaining its rapid growth and the challenges it faces. She discusses her journey through the eSports sector, the development of eSports broadcasting tools, and highlights the importance of building strong partnerships. Michele also touches on the impact of market fluctuations, particularly the “winter of eSports” in 2023, and the essential role of viewership in the industry's resilience. Michele shares her insights on successful M&A strategies, emphasizing the importance of integration plans and understanding customer needs. The discussion also covers emerging business models for brands within eSports, highlighting the potential for targeting younger demographics through innovative marketing and product placement strategies.
Highlights:
00:22 Understanding eSports: Definition and Evolution
03:12 Building Strong Partnerships in eSports
04:43 Challenges and Opportunities in the eSports Market
10:00 Exploring Business Models and Revenue Streams in eSports
10:59 The Role of Streamers and Product Placement in eSports
15:52 Insights on Mergers and Acquisitions
25:06 Advice for CEOs and Senior Executives
28:12 Key Traits of High-Performance Companies
Resources:
Deloitte eSports report
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Where to find Michele:
https://www.linkedin.com/in/michelemaguiresf/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://dfnstrategy.com/goodrevenue
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35 | The Power of Data & Monetization in Product with Shinyoung Park (Game of Life, 500 Startups, Techstars)
Shinyoung Park, a seasoned founder and product leader, has created 23 consumer products, with a combined 42 million users and $88 million in revenue. She discusses the pivotal role of data in shaping product development, market fit, and competitive positioning across various startups. Shinyoung emphasizes the essence of tracking and analyzing engagement metrics to enhance ARPU, retention, and overall company growth. She also touches on her experience with Spoon Radio, illustrating how audience engagement and optimized features contributed to profitability. Additionally, the conversation explores the evolution of business models, pricing strategies, and the importance of understanding customer value. Shinyoung's new project aims at aiding high achievers in navigating professional uncertainties, reflecting on a shift towards a more partnership-oriented and AI-automated approach to business growth. The episode concludes with insights into what differentiates high-performing companies, highlighting the significance of a growth mindset, curiosity, and continuous learning.
Highlights:
00:00 Introduction to Shinyoung Park's Journey
00:32 The Power of Data in Product Development and Monetization
05:19 Case Study: Spoon Radio's Path to Profitability
08:58 Navigating Business Models for Startup Success
19:39 Partnerships and Strategic Growth in the Tech Industry
23:28 Exploring New Ventures and the Future of Work
27:05 Insights on High-Performance Companies
Resources:
University of Florida IPO statistics
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Where to find Shinyoung:
https://www.linkedin.com/in/shinyoungp/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://dfnstrategy.com/goodrevenue
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34 | Reinventing Xerox with Greg Stein (Head of M&A and Strategy at Xerox)
Greg Stein is the head of M&A and Strategy at Xerox who joins Good Revenue to discuss the complexities and strategies behind refocusing a major public company like Xerox. Named Project Reinvention, this initiative addresses the need for operational simplification, geographical and offering presence overhaul, and repositioning for growth amid challenges like COVID-19 impacts, supply chain disruptions, and the shift to hybrid work. Greg emphasizes the transition towards a service-led, software-enabled business model, focusing on digital services and IT solutions while moving away from non-core assets through strategic divestments and partnerships. Key insights include the importance of visionary leadership, cultural alignment, and the long-term view over short-term gains for successful transformation.
Highlights:
00:42 The Genesis of Project Reinvention at Xerox
01:28 Simplifying Operations: A Deep Dive into Xerox's Strategy
02:37 Repositioning Xerox for Growth: Strategic Moves and Challenges
05:29 Exploring the Possibility of Going Private and Operational Challenges
06:22 Envisioning Xerox's Future: Digital Transformation and Customer Focus
09:10 Strategic Refocusing and the Role of M&A in Xerox's Transformation
14:31 The Human Aspect of Divestments and Building Partnerships
19:35 Advice for Executives on Leading Through Transformation
21:55 Cultivating High-Performance Teams and Concluding Thoughts
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Where to find Greg:
https://www.linkedin.com/in/gregory-stein/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://dfnstrategy.com/goodrevenue
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33 | Breaking Bad Revenue (Deep Dive)
Host Neeta Bidwai discusses strategies for identifying and transitioning from bad revenue to good revenue for sustainable business growth. Bad revenue is defined as deals that seem beneficial short-term but pose long-term costs, often characterized by missed targets, slow growth, high churn, and excessive customer concentration. The discussion emphasizes the importance of understanding customer value, segmentation, and willingness to pay in order to transition to a good revenue model, which promotes long-term benefits, reduced churn, and profitable customer relationships. The episode outlines practical steps for businesses to reassess their pricing strategies, segment their customers, and reevaluate contracts to align better with market demands and customer needs. Neeta advises companies to undertake these actions sooner rather than later, especially if they find themselves in a bad revenue sinkhole, to achieve a more sustainable and profitable business model.
Highlights:
00:13 Defining Bad Revenue and Its Signals
00:50 The Path to Good Revenue
01:41 Breaking the Bad Revenue Cycle
01:56 Strategic Framework for Revenue Recovery
02:30 Deep Dive into Pricing and Segmentation
04:02 Exploring Customer Value and Pricing Strategies
05:01 Leveraging Customer Segmentation for Growth
10:10 Raising Prices Wisely
13:51 Timing and Strategy for Pricing Adjustments
Resources:
LTV analysis & ideas for consideration
Pricing & monetization framework
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Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://dfnstrategy.com/goodrevenue
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32 | Corporate Board Performance with Matt Moscardi (Free Float Analytics, MSCI)
Matt Moscardi, founder of FreeFloat Analytics, breaks down the nuanced dynamics of corporate boardrooms, focusing on measuring management effectiveness for investors. FreeFloat evaluates board performance, leveraging metrics on influence and performance derived from a vast dataset covering directors and executive officers. The conversation explores key concepts like influence consolidation, the impact of diversity and inclusion on board performance, and the specific challenges associated with achieving meaningful representation in the boardroom. Matt shares insights on how high-performance companies differentiate themselves through openness to external perspectives and data-driven decision-making, concluding with advice for CEOs and boards on embracing constructive criticism and fostering a culture of genuine inclusivity for sustained organizational success.
Highlights:
00:22 Unveiling the Power Dynamics of Boards & Performance Metrics
01:18 The Intricacies of Measuring Influence and Power in Corporate Boards
04:34 Unpacking Influence Consolidation and Its Impact
07:40 Exploring the Nuances of Seniority, Diversity, and Performance
13:05 The Current State of Representation in Public Markets
14:30 Navigating the Complexities of Diversity, Power, and Performance
22:54 Strategies for High-Performance Companies and Advice for CEOs
26:17 Wrapping Up and How to Stay Connected with Good Revenue
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Where to find Matt:
https://www.linkedin.com/in/moscardi/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://dfnstrategy.com/goodrevenue
Sound by RPS Audio.
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